Siding in the U.S.

Feb 1, 2007
206 Pages - Pub ID: SB1281508
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Siding in the U.S., new from SBI, contains comprehensive data on the U.S. market supply for siding, including shipments, imports and exports, end-use markets, and industry statistics. It also identifies key trends affecting the marketplace and profiles major marketers, along with their strategies used to maximize growth and profitability.

The U.S. siding market is defined as comprising the following segments:

  • Wood siding (weatherboards or clapboards), including drilled or treated, except treated with permanent wood preservatives
  • Wood shingles and shakes (1,000 squares)
  • Softwood plywood siding (million square feet; 3/8 inch basis)
  • Other particleboard, including stepping, siding, sheathing, and door core, made from particleboard produced at the same location (million square feet; 3/4 inch basis)
  • Machined, coated, or laminated hardboard, including molded, cut to size, perforated, panel stock, interior paneling, siding, furniture stock, etc., made from hardboard produced at the same location (million square feet; 1/8 in basis)
  • Plastics siding and accessories (including soffit, fascia, and skirts, and excluding foam and reinforced plastics)
  • Steel sheet metal siding
  • Residential aluminum sheet metal siding (including mobile homes)
  • Other aluminum sheet metal siding (commercial, industrial, farm buildings, etc.)
  • Other sheet metal siding
  • Building or common brick
  • Decorative block (including screen block, split block, slump block, shadowal block, etc.)
  • Precast concrete architectural wall panels
  • Building stone, dressed dimension granite (including gneiss, syenite, diorite, and cut granite)
  • Building stone, dressed dimension limestone (including dolomite, travertine, calcareous, tufa, and cut limestone)
  • Dressed dimension building stone, monumental stone, and other marble products
  • Other dressed dimension stone (including slate, sandstone, gabbro, basalt, etc.), and other dressed dimension stone products

Scope and Methodology
The report data were obtained from government sources, trade associations, publications, business journals, company literature, and investment reports. It also identifies key trends affecting the marketplace, an overview on end users, and profiles major marketers, along with manufacturer strategies used to maximize growth and profitability.

Shipment statistics are derived from the U.S. Census of Manufacturers and are estimated and forecasted by SBI. Import and export data by major country of origin are derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005 with forecast data from 2006 to 2010. Price trends were tracked from the Bureau of Labor Statistics Producer Price Index.

The market size of siding is defined as the value of siding supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. siding market supply (henceforth referred to as market size) was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the siding market size will be Production in the U.S. + Balance of Trade [i.e. Shipments + (Imports - Exports)].

Also, note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

SBI designates the overall siding product business as the market, and the various product areas within the market as segments.

What You’ll Get in this Report
Siding in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Siding in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • Market Dynamics
  • End-Users
  • The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the siding industry, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market demand for siding, as well as projected market demand and trends through 2010. This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for siding.
  • Research and development professionals stay on top of competitor initiatives and explore demand for siding.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • The Market
    • Figure 1-1 U.S. Siding Supply by Shipment and Import-Export Values, 2001-2005 (E) (in million $)
    • Figure 1-2 U.S. Exports of Siding by Country, 2005
    • Figure 1-3 U.S. Imports of Siding by Country, 2005

  • Marketers
  • Trends
    • Vinyl is the Siding of Choice
    • Figure 1-4 Principal Type of Exterior Wall Material of New One-Family Houses Completed, 2005 (%)
    • Siding Marketers Pamper Consumers with Color Options and Color Technology
    • Green Siding
    • Alternative Sidings Gain Popularity
    • Siding for Architectural Beauty and Longevity
    • Wood Siding on a Path to Recovery
    • Stucco on the Rise
    • The Ageless Brick
    • Baby Boomers: An Opportunity for Siding Manufacturers
    • Construction Boosts Demand for Siding

  • Marketing Initiatives
    • Online Designing Gains Importance
    • CertainTeed offers ‘Picture My Home Makeover’ on the Internet
    • Brick Selector Tool on Hanson Website
    • Design Center at Alcoa Home Exteriors’ Website
    • Owens Corning Launches Online Design Software for Consumers
    • Alcoa Home Exteriors Launched Promotion for Contractors
    • CertainTeed to Sponsor Haas / CNC NASCAR Nextel Cup Team for 2006
    • Georgia-Pacific Becomes the Associate Sponsor of #24 DuPont Chevy Team and Driver

  • End Users
  • U.S. Construction Industry in 2005
    • Booming Residential Sector
    • Surge in Non-Residential Construction Sector
    • Construction Industry Faces Slowdown in 2006
    • Residential Sector Hinders Growth of Construction Industry in 2006
    • A Drop in New Privately Owned Housing Units
    • Housing Activity Down but Not Out
    • Non-Residential Sector Growth Continues in 2006
    • Maintenance, Repairs and Improvements in the Limelight

  • Market Size Projection and Outlook
    • Figure 1-5 Projected U.S. Market for Siding by Shipment and Import-Export Values, 2005-2010 (in million $)

Chapter 2 The Market

  • Scope of the Report
  • Methodology
  • Product Definition and Classification
    • Siding
    • Classification
    • Wood Siding
    • Plastic Siding
    • Metal Siding
    • Brick
    • Stucco
    • Fiber Cement Siding
    • Stone

  • The Market
    • Figure 2-1 U.S. Siding Supply, 2001-2005(E) (in billion $)
    • Figure 2-2 U.S. Siding Supply by Shipment and Import-Export Values, 2001-2005 (E) (in million $)
    • Table 2-1 U.S. Shipments of Siding by Segment, 1997-2005(E) (in million $)

  • Siding Exports
    • Figure 2-3 U.S. Exports of Siding, by Country, 2005
    • Table 2-2 U.S. Exports of Wood Siding, Continuously Shaped along Any of its Edges or Faces, Coniferous, 2001-2005, by Country (in thousand $)
    • Table 2-3 U.S. Exports of Wood Siding Continuously Shaped Along Any of its Edges or Faces, Nonconiferous, by country, 2001-2005 (in thousand $)
    • Table 2-4 U.S. Exports of Shingles and Shakes of Wood, 2001-2005, by country (in thousand $)
    • Table 2-5 U.S. Exports of Sheet-Metal Roofing, Siding, Flooring and Roof Drainage Equipment, of Iron or Steel, 2001-2005, by country (in thousand $)
    • Table 2-6 U.S. Exports of Aluminum Sheet-Metal Roofing, Siding, Flooring, and Roof Guttering and Drainage Equipment, 2001-2005, by country (in thousand $)
    • Table 2-7 U.S. Exports of Marble, Travertine and Alabaster, Simply Cut or Sawn, with a Flat or Even Surface, 2001-2005, by country (in thousand $)
    • Table 2-8 U.S. Exports of Other Calcareous Monumental or Building Stone Simply Cut or Sawn, 2001-2005, by country (in thousand $)
    • Table 2-9 U.S. Exports of Granite Monumental or Building Stone Simply Cut or Sawn With Flat or Even Surface, 2001-2005, by country (in thousand $)
    • Table 2-10 U.S. Exports of Stone, NESOI Granite Monumental or Building Stone Simply Cut or Sawn With Flat or Even Surface, 2001-2005, by country (in thousand $)
    • Table 2-11 U.S. Exports of Marble, Travertine and Alabaster, Other, NESOI, 2001-2005, by country (in thousand $)
    • Table 2-12 U.S. Exports of Other Monumental or Building Stone, NESOI, 2001-2005, by country (in thousand $)
    • Table 2-13 U.S. Exports of Tiles, Cubes and Similar Articles Largest Surface Area Capable of Being Enclosed in a Square the Side of which is less than 7cm; Artificially Colored Granules, Chippings and Powder, 2001-2005, by country (in thousand $)
    • Table 2-14 U.S. Exports of Solid Ceramic Building Bricks, 2001-2005, by country (in thousand $)
    • Table 2-15 U.S. Exports of Hollow Ceramic Building Bricks, 2001-2005, by country (in thousand $)
    • Table 2-16 U.S. Exports of Panels, Boards, Tiles, Blocks and Similar Articles of Vegetable Fiber, of Straw, or of Shavings, Chips, Particles, Sawdust Etc, agglomerated with Cement Plaster of other Mineral Binders, 2001-2005, by country (in thousand $)
    • Table 2-17 U.S. Exports of Building Blocks and Bricks of Cement, Concrete or of Artificial Stone Whether or Not Reinforced, 2001-2005, by country (in thousand $)
    • Table 2-18 U.S. Exports of Floor and Wall Tiles of Cement, Concrete or of Artificial Stone Whether or Not Reinforced, 2001-2005, by country (in thousand $)
    • Table 2-19 U.S. Exports of Artcles, NESOI, of Cement, Concrete or Artificial Stone Except Bldg Blcks A Brcks, Floor or Wall Tiles, 2001-2005, by country (in thousand $)
    • Table 2-20 U.S. Exports of Prefabricated Structural Components For Building or Civil Engineering made of Concrete, Cement or Artificial Stone, 2001-2005, by country (in thousand $)
    • Table 2-21 U.S. Exports of Articles of Cement, of Concrete or of Artificial Stone, Whether or Not Reinforced, NESOI, 2001-2005, by country (in thousand $) Export Volumes
    • Table 2-22 U.S. Exports of Wood Siding, Continuously Shaped along any of its Edges or Faces, Coniferous, 2001- 2006 (October), by country (in square meters)
    • Table 2-23 U.S. Exports of Wood Siding, Continuously Shaped along any of its Edges or Faces, Non-coniferous, 2001- 2006 (October), by country (in square meters)
    • Table 2-24 U.S. Exports of Shingles and Shakes of Wood, 2001- 2006 (October), by country (in squares)
    • Table 2-24 [cont.] U.S. Exports of Shingles and Shakes of Wood, 2001- 2006 (October), by country (in squares)
    • Table 2-25 U.S. Exports of Sheet-Metal Roofing, Siding, Flooring and Roof Drainage Equipment, of Iron or Steel, 2001- 2006 (October), by country (in kilograms)
    • Table 2-26 U.S. Exports of Aluminum Sheet-Metal Roofing, Siding, Flooring, and Roof Guttering and Drainage Equipment, 2001- 2006 (October), by country (in kilograms)
    • Table 2-27 U.S. Exports of Marble, Travertine and Alabaster, Simply Cut or Sawn, with a Flat or Even Surface, 2001- 2006 (October), by country (in metric tons)
    • Table 2-27 [cont.] U.S. Exports of Marble, Travertine and Alabaster, Simply Cut or Sawn, with a Flat or Even Surface, 2001- 2006 (October), by country (in metric tons)
    • Table 2-28 U.S. Exports of Other Calcareous Monumental or Building Stone Simply Cut or Sawn, 2001- 2006 (October), by country (in metric tons)
    • Table 2-29 U.S. Exports of Granite Monument or Building Stone Simply Cut or Sawn With Flat or Even Surface, 2001- 2006 (October), by country (in metric tons)
    • Table 2-30 U.S. Exports of Stone, Nesoi Monument or Building Simply Cut or Sawn with Flat or Even Surface, 2001- 2006 (October), by country (in metric tons)
    • Table 2-31 U.S. Exports of Marble, Travertine and Alabaster, Other, Nesoi, 2001- 2006 (October), by country (in metric tons)
    • Table 2-32 U.S. Exports of other Monumental or Building Stone, Nesoi, 2001- 2006 (October), by country (in metric tons)
    • Table 2-33 U.S. Exports of Solid Ceramic Building Bricks, 2001- 2006 (October), by country (in thousands)
    • Table 2-33 [Cont.] U.S. Exports of Solid Ceramic Building Bricks, 2001- 2006 (October), by country (in thousands)
    • Table 2-34 U.S. Exports of Hollow Ceramic Building Bricks, 2001- 2006 (October), by country (in thousands)
    • Table 2-35 U.S. Exports of Panels Boards Tiles Blocks and Similar Articles of Vegetable Fiber Straw or Shavings Chips Particles Sawdust Etc Agglomerated with Cement Plaster or other Mineral Binders, 2001- 2006 (October), by country (in kilograms)
    • Table 2-36 U.S. Exports of Floor and Wall Tiles of Cement, Concrete or of Artificial Stone whether or not Reinforced, 2001- 2006 (October), by country (in square meters)

  • Imports
    • Figure 2-4 U.S. Imports of Siding by Country, 2005
    • Table 2-37 U.S. Imports of Wood Siding Continuously Shaped along Any of Its Edges or Faces, Nonconiferous, 2001-2005, by country (in thousand $)
    • Table 2-38 U.S. Imports of Western Red Cedar Resawn Bevel Wood Siding Continuously Shaped Along Any Of Its Edges Or Faces, 2001-2005, by country (in thousand $)
    • Table 2-39 U.S. Imports of Western Red Cedar Wood Siding Continuously Shaped Along Any Of Its Edges Or Faces, NESOI, 2001-2005, by country (in thousand $)
    • Table 2-40 U.S. Imports of Resawn Bevel Wood Siding Continuously Shaped Along Any Of Its Edges Or Faces, Coniferous NESOI, 2001-2005, by country (in thousand $)
    • Table 2-41 U.S. Imports of Wood Siding NESOI Continuously Shaped along Any of Its Edges or Faces, Coniferous except Western Red Cedar-2005, by country (in thousand $)
    • Table 2-42 U.S. Imports of Siding Of House Or Building Exterior Of Polymers Of Vinyl Chloride, 2001-2005, by country (in thousand $)
    • Table 2-43 U.S. Imports of Sheet-Metal Roofing, Siding, Flooring and Roof Drainage Equipment, of Iron or Steel, 2001-2005, by country (in thousand $)
    • Table 2-44 U.S. Imports of Aluminum Sheet-Metal Roofing, Siding, Flooring, and Roof Guttering and Drainage Equipment, 2001-2005, by country (in thousand $)
    • Table 2-45 U.S. Imports of Hollow Building Bricks, Ceramic, Not Heat Insulating, 2001-2005, by country (in thousand $)
    • Table 2-46 U.S. Imports of Solid Building Bricks, Ceramic, Heat Insulating, 2001-2005, by country (in thousand $)
    • Table 2-47 U.S. Imports of Solid Building Bricks, Ceramic, Not Heat Insulating, 2001-2005, by country (in thousand $)
    • Table 2-48 U.S. Imports of Hollow Building Bricks, Ceramic, Heat Insulating, 2001-2005, by country (in thousand $)
    • Table 2-49 U.S. Imports of Agglomerated Marble-Cement Floor And Wall Tiles, 2001-2005, by country (in thousand $)
    • Table 2-50 U.S. Imports of Floor And Wall Tiles Of Cement, Concrete Or Artificial Stone, Not Agglomerated Marble, Reinforced Or Not, 2001-2005, by country (in thousand $)
    • Table 2-51 U.S. Imports of Panels, Boards, Tiles, Blocks and Similar Articles of Vegetable Fiber, of Straw, or of Shavings, Chips, Particles, Sawdust Etc, agglomerated with Cement Plaster of other Mineral Binders, 2001-2005, by country (in thousand $)
    • Table 2-52 U.S. Imports of Travertine, Further Worked, 2001-2005, by country (in thousand $)
    • Table 2-53 U.S. Imports of Travertine Monumental or Building Stone Simply Cut or Sawn With Flat or Even Surface, 2001-2005, by country (in thousand $)
    • Table 2-54 U.S. Imports of Marble, Other Than Slabs, 2001-2005, by country (in thousand $)
    • Table 2-55 U.S. Imports of Granite Monumental or Building Stone Simply Cut or Sawn With Flat or Even Surface, 2001-2005, by country (in thousand $)
    • Table 2-56 U.S. Imports of Other Calcareous Monumental Or Building Stone Simply Cut Or Sawn, 2001-2005, by country (in thousand $)
    • Import Volumes
    • Table 2-57 U.S. Imports of Wood Siding Continuously Shaped along any of its Edges or Faces, Nonconiferous, 2001-2006 (October), by country (in square meters)
    • Table 2-58 U.S. Imports of Western Red Cedar Re-sawn Bevel Wood Siding Continuously Shaped Along any of its Edges or Faces, 2001-2006 (October), by country (in square meters)
    • Table 2-59 U.S. Imports of Western Red Cedar Wood Siding Continuously Shaped along any of its Edges or Faces, 2001-2006 (October), by country (in square meters)
    • Table 2-60 U.S. Imports of Re-sawn Bevel Wood Siding Continuously Shaped along any of its Edges or Faces, Coniferous NESOI, 2001-2006 (October), by country (in square meters)
    • Table 2-61 U.S. Imports of Wood Siding Nesoi Continuously Shaped along any of its Edges or Faces, Coniferous Except Western Red Cedar, 2001-2006 (October), by country (in square meters)
    • Table 2-62 U.S. Imports of Siding of House or Building Exterior of Polymers of Vinyl Chloride, 2001-2006 (October), by country (in kilograms)
    • Table 2-63 U.S. Imports of Sheet-Metal Roofing, Siding, Flooring and Roof Drainage Equipment, of Iron or Steel, 2001-2006 (October), by country (in kilograms)
    • Table 2-64 U.S. Imports of Aluminum Sheet-Metal Roofing, Siding, Flooring, and Roof Guttering and Drainage Equipment, 2001-2006 (October), by country (in kilograms)
    • Table 2-64 [Cont.] U.S. Imports of Aluminum Sheet-Metal Roofing, Siding, Flooring, and Roof Guttering and Drainage Equipment, 2001-2006 (October), by country (in kilograms)
    • Table 2-65 U.S. Imports of Hollow Building Bricks, Ceramic, Not Heat Insulating, 2001-2006 (October), by country (in thousands)
    • Table 2-66 U.S. Imports of Solid Building Bricks, Ceramic, Heat Insulating, 2001-2006 (October), by country (in thousands)
    • Table 2-67 U.S. Imports of Solid Building Bricks, Ceramic, not Heat Insulating, 2001-2006 (October), by country (in thousands)
    • Table 2-67 [Cont.] U.S. Imports of Solid Building Bricks, Ceramic, not Heat Insulating, 2001-2006 (October), by country (in thousands)
    • Table 2-68 U.S. Imports of Hollow Building Bricks, Ceramic, Heat Insulating, 2001-2006 (October), by country (in thousands)
    • Table 2-69 U.S. Imports of Agglomerated Marble-Cement Floor and Wall Tiles, 2001-2006 (October), by country (in square meters)
    • Table 2-69 [Cont.] U.S. Imports of Agglomerated Marble-Cement Floor and Wall Tiles, 2001-2006 (October), by country (in square meters)
    • Table 2-70 U.S. Imports of Floor and Wall Tiles of Cement, Concrete or Artificial Stone, not Agglomerated Marble, Reinforced or not agglomerated Marble-Cement Floor and Wall Tiles, 2001-2006 (October), by country (in square meters)
    • Table 2-71 U.S. Imports of Panels Boards Tiles Blocks and Similar Articles of Vegetable Fiber Straw or Shavings Chips Particles Sawdust Etc Agglomerated with Cement Plaster or Other Mineral Binders, 2001-2006 (October), by country (in square meters)
    • Table 2-72 U.S. Imports of Travertine, Further Worked, 2001-2006 (October), by country (in metric tons)
    • Table 2-72[Cont.] U.S. Imports of Travertine, Further Worked, 2001-2006 (October), by country (in metric tons)
    • Table 2-73 U.S. Imports of Travertine Monument or Building, Simply Cut or Sawn with Flat or Even Surface, 2001-2006 (October), by country (in metric tons)
    • Table 2-74 U.S. Imports of Marble, Other Than Slabs, 2001-2006 (October), by country (in metric tons)
    • Table 2-75 U.S. Imports of Granite Monument or Building Stone Simply Cut or Sawn with Flat or Even Surface, 2001-2006 (October), by country (in metric tons)
    • Table 2-75 [Cont.] U.S. Imports of Granite Monument or Building Stone Simply Cut or Sawn with Flat or Even Surface, 2001-2006 (October), by country (in metric tons)
    • Table 2-76 U.S. Imports of Other Calcareous Monumental or Building Stone Simply Cut or Sawn, 2001-2006 (October), by country (in metric tons)

  • Factors Leading to Growth
    • New Construction Contributes to Siding Growth
    • Figure 2-5 Annual Value of Construction in the U.S. by Sector, 2004-2005 (in billion $)
    • The Baby Boomer Factor
    • Rising Disposable Income and Personal Spending
    • Table 2-77 U.S. Population’s Personal Income and its Disposition, 2004-2005 (in billion $)
    • Figure 2-6 U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2004-2006 (in billion $)
    • New Home Sales in the U.S. Increase
    • Figure 2-7 U.S. New Houses Sold and For Sale, 2004-2006 (in thousands)
    • Figure 2-8 U.S. Quarterly Homeownership Rates, 2004-2006 (in %) Residential Remodeling Expenditures
    • Table 2-78 U.S. Expenditures by Type of Job, Owner-Occupied Properties, 2001-2005 (in million $)
    • Table 2-79 U.S. Upscale Siding Replacement Payoff, 2005-2006 (%)
    • Table 2-80 U.S. Midrange Siding Replacement Payoff, 2005-2006 (%)
    • Table 2-81 Quarterly House Price Appreciation, 2005-2006 (%)
    • Figure 2-9 Annual Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2005 (in billion $)
    • Figure 2-10 Quarterly Remodeling Expenditures for all Residential Properties: Improvement and Maintenance, 2001-2006 (in billion $)
    • Hurricanes Drive Demand
    • Figure 2-11 U.S. Insured Losses Due to Hurricanes, 2002-2005 (in billion $)
    • Table 2-82 U.S. Hurricanes and Estimated Insured Loss, 2004-2005 (in billion $)

  • Market Size Projection
    • Figure 2-12 U.S. Projected Siding Market, 2005-2010 (in billion $)
    • Figure 2-13 Projected U.S. Market for Siding by Shipment and Import-Export Values, 2005-2010 (in million $)

Chapter 3 Competitive Profiles

  • Overview
  • Alcoa, Inc.
    • Overview
    • Alcoa Home Exteriors subsidiary
    • Performance
    • Figure 3-1 Annual Revenues of Alcoa, Inc., 2001-2005 (in billion $)
    • Figure 3-2 Revenues of Alcoa, Inc. by Business Segments, 2001-2005 (in billion $)
    • Product Portfolio
    • Table 3-1 Product Portfolio of Alcoa Home Exteriors for Siding
    • Company Snapshot
    • Home Owners Enjoy Tax Credit through Structure Premium Insulated Siding
    • Alcoa Home Exteriors Launches Grand Sierra
    • Alcoa Home Exteriors Extends its Vinyl Siding Product Line —Board & Batten
    • Alcoa Sells Home Exterior Business

  • CertainTeed Corporation
    • Overview
    • Performance
    • Figure 3-3 Annual Revenues of CertainTeed Corporation, 2001-2005 (in billion $)
    • Product Portfolio
    • Table 3-2 Siding Portfolio of CertainTeed Corporation
    • Company Snapshot
    • New Products from CertainTeed
    • CertainTeed to Build a New Facility for Manufacturing Fiber Cement Siding
    • CertainTeed Sponsors Haas/CNC Racing Team for NASCAR Nextel Cup Team, 2006
    • CertainTeed Launches Discount Program for its Distributors, Dealers, and Credentialed Contractors
    • CertainTeed Plant Wins Award for Environmental Performance

  • Owens Corning
    • Overview
    • Performance
    • Figure 3-4 Annual Revenues Owens Corning, 2000-2005 (in billion $)
    • Figure 3-5 Annual Revenues of Owen Corning by Business Segment, 2005 (in %)
    • Product Portfolio
    • Table 3-3 Siding Portfolio of Owens Corning
    • Table 3-4 Product Portfolio of Owens Corning’s VYTEC for Siding
    • Table 3-5 Product Portfolio of Owens Corning’s Norandex/Reynolds for Siding
    • Company Snapshot
    • Owens Corning Unveils Exterior FX Software
    • Owens Corning is No Longer in Bankruptcy

  • Associated Materials Incorporated
    • Overview
    • Performance
    • Figure 3-6 Annual Revenues of Associated Materials Incorporated, 2001-2005 (in million $)
    • Product Portfolio
    • Figure 3-7 Annual Revenues, Associated Materials Incorporated, by Product Type, 2005 (%)
    • Table 3-6 Siding Portfolio of Associated Materials Incorporated

  • James Hardie Industries N.V.
    • Overview
    • Performance
    • Figure 3-8 Annual Revenues of James Hardie Industries N.V., 2002-2006 (in million $)
    • Figure 3-9 Annual Revenues of USA Fibre Cement, 2002-2006 (in million $)
    • Figure 3-10 Annual Revenues of James Hardie Industries N.V. by Business Segment, 2006 (%)
    • Product Portfolio
    • Table 3-7 Siding Portfolio of James Hardie Building Products in North America
    • Company Snapshot
    • Streetscapes— An Informative Program for Construction Professionals
    • James Hardie Building Products’ Post-Hurricane Katrina Efforts

  • Louisiana-Pacific Corporation
    • Overview
    • Figure 3-11 Annual Revenues of Louisiana-Pacific Corporation, 2001-2005 (in billion $)
    • Figure 3-12 Annual Revenues of Louisiana-Pacific Corporation by Business Segments, 2001-2005 (in million $)
    • Figure 3-13 Annual Revenues of Louisiana-Pacific Corporation by Business Segments, 2005 (%)
    • Product Portfolio
    • Table 3-8 Product Portfolio of Louisiana-Pacific Corporation for Siding
    • Company Snapshot
    • Louisiana-Pacific Corporation Plans to Divest Vinyl Business
    • LP SmartSide Siding Meets Various Standards for Exterior Siding Products
    • Ryland Homes to Use LP SmartSide Siding Products

  • Royal Group Technologies Limited
    • Overview
    • Performance
    • Figure 3-14 Annual Revenues Royal Group Technologies Limited, 2001-2005 (in billion $)
    • Figure 3-15 Annual Revenues, Royal Group Technologies Limited, by Business Segments, 2004-2005 (in million $)
    • Product Portfolio
    • Table 3-9 Vinyl Siding Portfolio of Royal Group Technologies Limited
    • Company Snapshot
    • Royal Group Technologies Limited Gets Acquired
    • Royal Building Products Introduces New Products at IBS

  • Temple-Inland, Inc.
    • Overview
    • Performance
    • Figure 3-16 Annual Revenues of Temple-Inland, Inc., 2001-2005 (in billion $)
    • Figure 3-17 Annual Revenues Temple-Inland, Inc. by Business Segments, 2004-2005 (in million $)
    • Product Portfolio
    • Table 3-10 Product Portfolio of Temple-Inland, Inc. for Engineered Wood Sidings
    • Company Snapshot
    • Temple-Inland, Inc. Launches CypressShake Lap Sidings

  • Georgia-Pacific Corp.
    • Overview
    • Performance
    • Figure 3-18 Annual Revenues of Georgia-Pacific Corp., 2001-2005 (in billion $)
    • Product Portfolio
    • Table 3-11 Product Portfolio of Georgia-Pacific Corp.’s Building Products
    • Company Snapshot
    • Georgia-Pacific Sponsors #24 DuPont Chevy Team and Driver
    • Georgia-Pacific’s Operation Katrina Relief

  • Wienerberger AG
    • Overview
    • Performance
    • Figure 3-19 Annual Revenues of Wienerberger AG, 2001-2005 (in billion $)
    • Figure 3-20 Revenues of Wienerberger AG by Business Segments, 2004-2005 (in million $)
    • Product Portfolio
    • Company Snapshot
    • General Shale Brick Acquires Curley Building Material, Inc.
    • General Shale Brick Invests over $7 Million in Roanoke Plant
    • Acquisition of Robinson Brick Company

  • Hanson PLC
    • Overview
    • Performance
    • Figure 3-21 Annual Revenues Hanson PLC, 2001-2005 (in billion $)
    • Figure 3-22 Revenues of Hanson PLC by Business Segments, 2004-2005 (in million $)
    • Product Portfolio
    • Table 3-12 Product Portfolio of Hanson Building Products — North America
    • Company Snapshot
    • Hanson Brick & Tile Lends a Hand to New Municipal Complex, Garden Ridge
    • Hanson Brick & Tile Introduces New Styles of Cultured Limestone Cladding Bricks
    • Rock Series by Hanson Brick & Tile

  • Ply Gem Industries, Inc.
    • Overview
    • Performance
    • Figure 3-23 Annual Revenues of Ply Gem Industries, Inc., 2001-2004 (in million $)
    • Product Portfolio
    • Table 3-13 Product Portfolio of Ply Gem Industries, Inc. for Siding
    • Company Snapshot
    • Ply Gem Acquires Alcoa Home Exteriors, Inc.

Chapter 4 Trends and Marketing Dynamics

  • Vinyl is the Siding of Choice
  • Figure 4-1 Principal Type of Exterior Wall Material of New One-Family Houses Completed, 2005 (%)
  • Product Trends
    • Siding Marketers Pamper Consumers with Color Options and Color Technology
    • Alcoa Home Exteriors Structure Insulated Siding offers 700 Baseline Color Palette
    • Coastal Shores Collection from Crane Performance Siding
    • Colorscapes from Royal Building Products
    • New Construction Spurs Siding Demand
    • Alternative Sidings Gain Popularity
    • Figure 4-2 New One-Family Houses Completed with Cinder Block, Stone, Fiber Cement, and Other Types as the Primary Exterior Wall Material, 1995-2005 (in thousands)
    • Figure 4-3 New One-Family Houses Sold with Cinder Block, Stone, Fiber Cement, and Other Types as the Primary Exterior Wall Material 1995-2005 (in thousands)
    • Siding for Architectural Beauty and Longevity
    • CraneBoard Double 6.5” Beaded Siding for Beauty and Toughness
    • Louisiana-Pacific Corporation’s LP SmartSide Siding
    • Increasing Prices — a Concern for Vinyl Marketers
    • Figure 4-4 Producer Price Index (PPI) of Plastics Material & Resins Manufacturing, 2004-2006
    • Figure 4-5 PPI of Building & Construction Plastics Products (Except Foam or Reinforced Plastics), 2005-2006
    • Is Vinyl Siding Still in Vogue?
    • Figure 4-6 New One-Family Houses Completed with Vinyl Siding as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Figure 4-7 New One-Family Houses Sold with Vinyl Siding as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Figure 4-8 U.S. Shipments of Vinyl Siding and Soffits 1995-2005 (in thousands of squares)
    • Wood Siding on a Path to Recovery
    • Figure 4-9 New One-Family Houses Completed with Wood as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Figure 4-10 New One-Family Houses Sold with Wood as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Stucco on the Rise
    • Figure 4-11 New One-Family Houses Completed with Stucco as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Figure 4-12 New One-Family Houses Sold with Stucco as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • The Ageless Brick
    • Figure 4-13 New One-Family Houses Completed with Brick as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Figure 4-14 New One-Family Houses Sold with Brick as the Principal Type of Exterior Wall Material 1995-2005 (in thousands)
    • Green Siding
    • Table 4-1 Insulating Values (R-Values), by Material
    • Energy-Efficient Siding
    • Structure Premium Insulated Siding Touts Energy Efficiency
    • Thermal Siding Energy-Savings Warranty for CedarMAX from Heartland
    • Baby Boomers: An Opportunity for Siding Manufacturers
    • Figure 4-15 Annual Estimates of the U.S. Population by Age Groups, 2000-2005 (in millions)

  • Industry Trends
    • Construction Boosts Demand for Siding
    • Figure 4-16 Total Construction Spending in U.S., 2001-2005 (in billion $)
    • Figure 4-17 U.S. Monthly Total Construction Spending, 2006 (in billion $)
    • Table 4-2 Annual Value of Non-Residential Construction, 2004-2005 (in billion $)
    • Growth in GDP
    • Figure 4-17 U.S. Quarterly Gross Domestic Product, 2004-2006 (in billion $)
    • Figure 4-18 U.S. Personal Consumption Expenditures, Disposable Personal Income (in billion $) and Personal Savings (in %), 2005-2006
    • Impact of Rising Mortgage Rates
    • Figure 4-19 U.S. Monthly Mortgage Rate for 30-Year Fixed Rate Mortgage, 2005-2006 (in %)
    • Figure 4-20 U.S. Monthly Mortgage Rate for 15-Year Fixed Rate Mortgage, 2005-2006 (in %)
    • Figure 4-21 U.S. Monthly Mortgage Rate for 1-Year Adjusted Rate Mortgage, 2005-2006 (in %)
    • Figure 4-22 Quarterly First-Time Home Buyer Index in U.S., 2005-2006
    • Residential Remodeling Expenditures

  • Marketing Dynamics
    • Exhibitions and Trade Shows
    • Table 4-3 U.S. Trade Show Statistics, 2001-2005
    • International Builders’ Show (IBS)
    • The Remodeling Show
    • The American Institute of Architects 2006 National Convention and Design Exposition
    • Trade Associations and Organizations
    • National Association of Home Builders (NAHB)
    • The Brick Industry Association
    • The Vinyl Siding Institute
    • APA - The Engineered Wood Association
    • Stucco Manufacturers Association (SMA)
    • Marketing Initiatives
    • Online Designing Gains Importance
    • CertainTeed offers ‘Picture My Home Makeover’ on the Internet
    • Brick Selector Tool on Hanson Website
    • Design Center at Alcoa Home Exteriors’ Website
    • Owens Corning Launches Online Design Software for Consumers
    • Alcoa Home Exteriors Launched Promotion for Contractors
    • CertainTeed to Sponsor Haas / CNC NASCAR Nextel Cup Team for 2006
    • Georgia-Pacific Becomes the Associate Sponsor of #24 DuPont Chevy Team and Driver

Chapter 5 End Users

  • Overview
  • U.S. Construction Industry in 2005
    • Construction Industry Shows Strong Growth
    • Figure 5-1 U.S. Total Monthly Value of Construction, 2005 (in billion $)
    • Booming Residential Sector
    • Figure 5-2 U.S. Annual Existing Home Sales and Median Sales Price, 2003-2005 (in thousand)
    • Figure 5-3 U.S. Annual Consumer Expenditures by Major Category, 2001-2005 (%)
    • Surge in Non-Residential Construction Sector

  • Construction Industry Faces Slowdown in 2006
    • Figure 5-4 U.S. Monthly Total Value of Construction, 2006 (in billion $)
    • Residential Sector Hinders Growth of Construction Industry in 2006
    • Figure 5-5 U.S. Monthly Mortgage Rates for 1-Year ARM, 2006 (in %)
    • Figure 5-6 U.S. Monthly Mortgage Rates for 15-Year FRM, 2006 (in %)
    • Figure 5-7 U.S. Number of New Houses Sold, 2006 (in thousand)
    • Decline in Home Sales and Sale Prices
    • Figure 5-8 U.S. Monthly Existing Home Sales (in thousands) and Median Sales Prices (in thousand $), 2005-2006
    • Figure 5-9 U.S. Quarterly Median Sales Prices of New Homes Sold by Region, 2004-2006 (in thousand $)
    • A Drop in New Privately Owned Housing Units
    • Figure 5-10 U.S. New Privately Owned Housing Starts, 2005-2006 (in thousands)
    • Housing Activity Down but Not Out
    • Non-Residential Sector Growth Continues in 2006
    • Table 5-1 U.S. Value of Total Construction by Sectors, 2005-2006 (in billion $)
    • Table 5-2 U.S. Value of Total Private Construction by Sectors, 2005-2006 (in billion $)
    • Table 5-3 U.S. Value of Total Public Construction by Sectors, 2005-2006 (in billion $)
    • Maintenance, Repairs and Improvements in the Limelight
    • Figure 5-11 U.S. Quarterly Expenditures on Maintenance and Repairs and Improvements, 2005-2006 (in billion $)

  • 2% of Households Purchase Siding
    • Table 5-4 Annual Purchasing Rates for Exterior/Outdoor Siding: Overall and by Expenditure Level, 2004-2006 (U.S. households)
    • Table 5-5 Purchasing Rates for Exterior/Outdoor Siding in Last 12 Months: By Home Purchasing or Remodeling Activity and by Value of Residence, 2006 (U.S. home-owning households)

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