SBI Market Profile: Bicycles

Table of Contents

Executive Summary
Market Size and Growth
Domestic Industry Consolidation
Need for New Products
Expanded Foreign Sales Effort
Outlook
• Table 1-1 U.S. Bicycle and Bicycle Parts Market Sales: 1967-2004 (dollars)
• Figure 1-1 U.S. Bicycle and Bicycle Parts Market Sales: 1989, 1994, 1999, and 2004 (dollars
• Table 1-2 U.S. Market Sales of Complete Bicycles and Bicycle Parts: 1967-2004 (dollars)
• Table 1-3 Quantity U.S. Market Sales of Complete Bicycles and Average Value per Bicycle Supplied: 1967-2004 (units and dollars)
• Table 1-4 U.S. Market Sales of Bicycle Parts Sold Separately by Product Type: 1992-1999 (dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, and Other Parts
• Table 1-5 U.S. Shipments of Bicycles and Bicycle Parts: 1967-2004 (dollars)
• Table 1-6 U.S. Shipments of Complete Bicycles and Bicycle Parts: 1967-2004 (dollars)
• Table 1-7 U.S. Imports of Bicycles and Bicycle Parts: 1967-2004 (dollars)
• Table 1-8 Imports' Share of U.S. Bicycle and Bicycle Parts Market Sales: 1967-2004 (percent)
• Table 1-9 U.S. Complete Bicycle Supply for the Top Nine Countries of Origin: 1992-1998 (number and percent
• Figure 1-2 Distribution of U.S. Complete Bicycle Unit Supply by Major Country of Origin: 1992 and 1998
• Table 1-10 U.S. Producer Price Trends for Complete Bicycles and Bicycle Parts: 1972-1999 (index
• Table 1-11 U.S. Producer Price Trends for Complete Bicycles and Parts by Product Type: 1994-1998 (index): Total Bicycles 25.6 Inches or More and Those with more than 10 Speeds; Bicycles Less Than 25.6 Inches; Total Bicycle Parts, Frames, and Other Parts
Scope and Methodology

Section 2: U.S. Complete Bicycle Supply

Summary of Major Findings
Complete Bicycle Supply and Price Trends
Domestic Shipments
Supply of Foreign-Made Bicycles
Leading Sources of Foreign-Made Supply
New Technology to Stimulate Higher-End Demand
Comfort Bikes Targeted to Baby Boomers
Bicycles Targeted to Baby Boomer Children
Electric Bicycle Market Developments
• Table 2-1 U.S. Complete Bicycle Supply: 1967-2004 (number and dollars)
• Table 2-2 Share of Complete Bicycle Supply by U.S. and Import Sources: 1967-2004 (percent): Number and Dollars
• Table 2-3 U.S. Complete Bicycle Factory Shipments and Average Value per Bicycle Shipped: 1967-2004 (number and dollars)
• Table 2-4 U.S. Shipments of Complete Bicycles by Wheel Type: 1992 and 1998 (number and dollars): Wheels 20 Inches in Diameter, Wheels 26 Inches or More in Diameter, Other Complete Bicycles
• Table 2-5 U.S. Complete Bicycle Imports and Average Value per Bicycle Imported: 1967-2004 (number and dollars)
• Table 2-6 Costs to Import Complete Bicycles Into the United States: 1992-1998 (dollars): Product Costs, Insurance and Freight Costs, and Tariff Charges
• Table 2-7 Value of U.S. Complete Bicycle Imports for the Top Eight Countries of Origin: 1992-1998 (dollars)
• Table 2-8 Quantity U.S. Complete Bicycle Imports for the Top Eight Countries of Origin: 1992-1998 (dollars)
• Table 2-9 U.S. Average Value per Complete Bicycle Imported for the Top Eight Countries of Origin: 1992-1998 (dollars)
• Table 2-10 U.S. Complete Bicycle Imports by Wheel Size Category: 1967-1998 (units and dollars): Both Wheels Not Over 25 Inches and Both Wheels Over 25 Inches
• Table 2-11 U.S. Complete Bicycle Imports by Wheel Size: 1992-1998 (units and dollars): Both Wheels Not Exceeding 50 Cm in Diameter, 50 Cm But Not Exceeding 55 Cm, 55 Cm But Not Exceeding 63.5 Cm, and Exceeding 65 Cm in Diameter, and Misc. Bicycles and Cycles
• Table 2-12 U.S. Complete Bicycle Imports by Wheel Size by Major Country of Origin: 1992-1998 (number and dollars): Both Wheels Not Exceeding 50 Cm in Diameter, 50 Cm But Not Exceeding 55 Cm, 55 Cm But Not Exceeding 63.5 Cm, and Exceeding 65 Cm in Diameter, Other Bicycles, and Other Cycles
• Table 2-13 Estimated World Bicycle Production for the Top Ten Producing Countries: 1998 (number and percent): Production and Percent Shipped to the United States

Section 3: U.S. Bicycle Parts Supply

Summary of Major Findings
Bicycle Part Supply
Domestic Shipments
Supply of Foreign-Made Parts
Leading Sources of Foreign-Made Parts
Frames and Frame Parts
Wheel Rims and Spokes
Brakes and Brake Parts
Suspension Parts Developments
Automatic Transmission Introduction
• Table 3-1 U.S. Bicycle Parts Supply: 1967-2004 (dollars)
• Table 3-2 U.S. Bicycle Parts Supply by Type: 1992 and 1998 (dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, and Other Parts; Percent Imported
• Table 3-3 U.S. Bicycle Parts Factory Shipments: 1967-2004 (dollars)
• Table 3-4 U.S. Bicycle Parts Shipments by Type: 1987-1998 (dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, and Other Parts
• Table 3-5 U.S. Bicycle Parts Imports: 1967-2004 (dollars)
• Table 3-6 Costs to Import Bicycle Parts Into the United States: 1992-1998 (dollars): Product Costs, Insurance and Freight Costs, and Tariff Charges
• Table 3-7 U.S. Imports of Bicycle Frames and Frame Parts by Type: 1992-1998 (number or pounds and dollars): Frames by Value, Sets of Steel Tubing, and Other Frame Parts
• Table 3-8 U.S. Bicycle Frame and Frame Parts Imports for the Top Seven Countries of Origin: 1992-1998 (dollars)
• Table 3-9 U.S. Imports of Bicycle Frames and Parts by Type by Major Country of Origin: 1992-1998 (number or pounds and dollars): Frames by Value, Sets of Steel Tubing, and Other Frame Parts
• Table 3-10 U.S. Imports of Other Bicycle Parts by Product Type: 1992-1998 (number or pounds and dollars): Wheel Rims, Spokes, Hubs, Sprockets, Brakes, Saddles, Pedals, Derailleurs, and Others
• Table 3-11 U.S. Imports of Other Bicycle Parts for the Top Ten Countries of Origin: 1992-1998 (dollars)
• Table 3-12 U.S. Imports of Other Bicycle Parts by Product Type by Major Country of Origin: 1992-1998 (Number or Pounds and Dollars): Wheel Rims, Spokes, Hubs, Sprockets, Brakes, Saddles, Pedals, Derailleurs, and Others
• Table 3-13 U.S. Bicycle Tire Imports for the Top Ten Countries of Origin 1992-1998 (number and dollars)

Section 4: Retail Bicycle Distribution Channels

Summary of Major Findings
Retail Bicycle and Aftermarket Sales
Bicycle Retailer Revenue Mix
Bicycle Retailer Target Markets
Independent Bicycle Dealer Channel
Mass Merchandiser Channel
Cross Marketing Programs
• Table 4-1 U.S. Bicycle, Part, and Accessory Retail Sales: 1982-2004 (dollars)
• Table 4-2 U.S. Retail Sales of Complete Bicycles and Parts and Accessories: 1987-2004 (dollars)
• Table 4-3 Bicycle, Part, and Accessory Retail Sales by Type of Outlet: 1982-1998 (dollars): Bicycle Shops, Mass Merchandisers, Toy Stores, Department Stores, Sporting Goods Stores, and All Other Retailers
• Table 4-4 Number of U.S. Retailers Selling Bicycles, Parts, and Accessories and Average Sales per Outlet: 1982-1998 (number and dollars): Bicycle Shops, Mass Merchandisers, Toy Stores, Department Stores, and Sporting Goods Stores
• Table 4-5 U.S. Adults Purchasing a Bicycle and Percent Distribution by Price and Place of Purchase, Spring 1998 (number and price): Less Than $35, $35-$49, $50-$99, $100-$149, $150-$249, and $250 or More; Bicycle Shop, Department Store, Sporting Goods Store, Discount Store, and Other Place
• Table 4-6 U.S. Household Spending on Complete Bicycles: 1984-1999 (dollars)
• Table 4-7 U.S. Household Complete Bicycle Purchases by Demographic Characteristic: 1985-1997 (dollars): Household Income, Age of Household Head, Size of Household, and Region
• Table 4-8 Percent Distribution of U.S. Household Complete Bicycle Purchases by Demographic Characteristic: 1985-1997 (percent): Household Income, Age of Household Head, Size of Household, and Region
• Table 4-9 U.S. Average Complete Bicycle Purchases per Household by Demographic Characteristic: 1985-1997 (dollars): Household Income, Age of Household Head, Size of Household, and Region

Section 5: Bicycle Purchaser Demographics

Introduction and Methodology
Purchaser by Sex
Purchaser by Age
Purchaser by Race and Ethnicity
Purchaser by Marital Status
Purchaser by Household Income
Purchaser by Educational Level and Occupation
Purchaser by Household Size and Children by Age
Purchaser by Kind of Residence
Purchaser by Region
Demographics of the High-End Purchaser
Demographics of the Independent Bicycle Dealer Channel
Demographics of the Mass Merchandiser Channel
• Table 5-1 Number of U.S. Adults Purchasing a Bicycle and Their Likelihood to Purchase by Demographic Characteristic, Spring 1998 (number, percent, and index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 5-2 Ranking of Percentage of U.S. Adults Purchasing a Bicycle in the Past Year by Select Demographic Characteristic, Spring 1998 (percent and index)
• Table 5-3 Distribution of U.S. Adults Purchasing a Bicycle by Price by Demographic Characteristic, Spring 1998 (percent): Less Than $35, $35-$49, $50-$99, $100-$149, $150-$249, and $250 or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 5-4 U.S. Adults' Likelihood to Purchase a Bicycle by Price by Demographic Characteristic, Spring 1998 (index): Less Than $35, $35-$49, $50-$99, $100-$149, $150-$249, and $250 or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 5-5 Distribution of U.S. Adults Purchasing a Bicycle by Place of Purchase by Demographic Characteristic, Spring 1998 (percent): Bicycle Shop, Department Store, Sporting Goods Store, Discount Store, and Other Place; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region (percent)
• Table 5-6 U.S. Adults' Likelihood to Purchase a Bicycle by Place of Purchase by Demographic Characteristic, Spring 1998 (index): Bicycle Shop, Department Store, Sporting Goods Store, Discount Store, and Other Place; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region (index)

Section 6 U.S. Bicycling Participation Trends

Summary of Major Findings
Overall Participation Trends
Participation by Sex
Participation by Age
Participation by Income
Participation by Region
Mountain Biker Demographics
Road Biker Demographics
• Table 6-1 Number of U.S. Bicyclists by Sex: 1986-1997 (number)
• Table 6-2 Number of U.S. Participants in Mountain Biking: 1993-1997 (number)
• Table 6-3 U.S. Participation in Bicycle Riding by Age and Income: 1990-1996 (number and percent)
• Table 6-4 U.S. Participation in Mountain Biking by Age and Income: 1996 (number and percent): on Road and Off Road
• Table 6-5 U.S. Adult Participation in Road and Mountain Biking by Number of Days Participating, Spring 1998 (number and percent)
• Table 6-6 U.S. Likelihood to Participate Index for Road Biking and Mountain Biking, Spring 1998 (index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 6-7 Number of U.S. Adults Participating in Road Biking and Their Likelihood to Participate by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 6-8 Number of U.S. Adults Participating in Mountain Biking and Their Likelihood to Participate by Demographic Characteristic, Spring 1998 (Number, Percent, and Index): Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 6-9 Distribution of U.S. Adult Road Biking Participants and Their Likelihood to Participate by Frequency of Participation by Demographic Characteristic, Spring 1998 (Percent and Index): 1-9 Days, 10-59 Days, and 60 Days or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 6-10 Distribution of U.S. Adult Mountain Biking Participants and Their Likelihood to Participate by Frequency of Participation by Demographic Characteristic, Spring 1998 (Percent and Index): 1-9 Days, 10-59 Days, and 60 Days or More; Sex, Age, Race, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
• Table 6-11 Total U.S. Resident Population and by Age Group: 1970-2004 (number and percent)
• Table 6-12 Distribution of U.S. Households by Demographic Characteristic: 1985-1998 (percent): Household Income, Household Size, Age of Household Head, Region, and Total Households

Section 7: U.S. Bicycle and Bicycle Parts Exports and the Canadian Market Situation

Summary of Major Findings
Overall Export Shipment Trends
Complete Bicycle Exports
Bicycle Parts Exports
Canadian Market Situation
• Table 7-1 U.S. Exports of Bicycles and Bicycle Parts: 1967-2004 (dollars)
• Table 7-2 U.S. Complete Bicycle Exports: 1967-2004 (number)
• Table 7-3 Exports' Share of U.S. Bicycle and Bicycle Parts Shipments: 1967-2004 (percent):
• Table 7-4 U.S. Complete Bicycle Exports by Wheel Size: 1992-1998 (units and dollars): Both Wheels Not Exceeding 25 Inches in Diameter, Exceeding 25 Inches, and Other Bicycles and Cycles
• Table 7-5 Value of U.S. Complete Bicycle Exports for the Top Twenty Countries of Destination: 1992-1998 (dollars)
• Table 7-6 Quantity U.S. Complete Bicycle Exports for the Top Twenty Countries of Destination and Average Value per Bicycle Exported: 1992-1998 (number)
• Table 7-7 U.S. Complete Bicycle Exports by Wheel Size by Major Country of Destination: 1992-1998 (number and dollars)
• Table 7-8 U.S. Exports of Bicycle Parts by Product Type: 1992-1998 (Number or Pounds and Dollars): Frames, Wheel Rims and Spokes, Brakes, Saddles, Pedals and Crank-Gear, and Others
• Table 7-9 Value of U.S. Frame and Fork Exports for the Top Seventeen Countries of Destination: 1992-1998 (dollars)
• Table 7-10 Quantity U.S. Frame and Fork Exports for the Top Seventeen Countries of Destination and Average Value per Pound Shipped: 1997 and 1998 (pounds and dollars)
• Table 7-11 Value of Other U.S. Bicycle Parts Exports for the Top Twenty-Five Countries of Destination: 1992-1998 (dollars)
• Table 7-12 U.S. Exports of Other Bicycle Parts by Product Type by Major Country of Destination: 1992-1998 (Number or pounds and dollars): Wheel and Spokes, Brakes, Saddles, Pedals and Crank-Gear, and Others
• Table 7-13 U.S. Bicycle Tire Exports and Shipments to Mexico and Canada: 1992-1998 (number and dollars)
• Table 7-14 Canadian Bicycle and Bicycle Parts Market Sales: 1992-1998 (dollars): Imports, Local Production, Exports, and Total Market
• Table 7-15 Canadian Bicycle Domestic Supply and Shipments: 1991-1998 (number)
• Table 7-16 Canadian Imports of Complete Bicycles and Bicycle Parts by Major Country of Origin: 1992-1998 (number and Canadian dollars)
• Table 7-17 Canadian Average Value per Complete Bicycle Imported for the Top Six Countries of Origin: 1992-1998 (Canadian dollars)

Section 8 Cost Structure of the U.S. Bicycle and Bicycle Parts Industry

Summary of Major Findings
Number and Size of U.S. Plants
Industry Consolidation
Plant Operating Ratios
Leading Competitors and Market Shares.
• Table 8-1 Number of U.S. Bicycle and Bicycle Parts Plants and Facility Revenues: 1972-1998 (number and dollars)
• Table 8-2 U.S. Bicycle Plant Operating Ratios and Profit Margins: 1972-1998 (percent): Payroll, Material Costs, and Gross Profit Margin
• Table 8-3 Bicycle Part Purchases by U.S. Bicycle Plants: 1987-1998 (dollars): Frames, Wheel Rims and Spokes, Bicycle Hubs, and Saddles
• Table 8-4 U.S. Producer Price Trends for Major Material Inputs: 1987-1998 (index): Steel Mill Products, Plastics Products, Ball and Roller Bearings, Paint and Allied Products, and Tires
• Table 8-5 U.S. Bicycle Plant Facility Labor Situation: 1972-1998 (number, dollars, and percent): Number of Employees, Shipments per Employee, Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
• Table 8-6 U.S. Bicycle Plant New Capital Expenditures: 1972-1998 (dollars)
• Table 8-7 Share of the U.S. Bicycle and Bicycle Parts Dollar Supply for Eight Top Manufacturers and Marketers: 1998 (percent)
• Table 8-8 Sales and Profit Trends for Six Publicly Listed Manufacturers and Marketers of Bicycles, Parts, and Accessories: 1994-1998

Section 9 Competitor Intelligence: Company Profiles and Recent Developments

Sources, Methodology, and Objectives
Bell Sports Corp
Products, Brands, and Manufacturing Facilities
Domestic Distribution Channels
International Operations
Strategies to Boost Sales and Profit Margins
Sales and Profit Trends
Brunswick Corp
Bicycle Products and Brands
Product Line Extension
Sales and Market Share
Cannondale Corp
Bicycle Products and Brands
Manufacturing Facilities
Marketing and Distribution
International Operations
New Products
Sales and Market Share
Coyote Sports, Inc.
Reynolds Cycle Technology Products
Cycle Tubing Competition
Marketing Targets
Fremont Corp
Bicycle Products and Manufacturing
Sales Trends
Giant Manufacturing Co. Ltd
Leading Taiwan Bicycle Manufacturer
New Giant/Eddie Bauer Sales
U.S. Share and Marketing Strategies
GT Bicycles, Inc
Bicycle Products and Manufacturing
New Products
Sales and Distribution
Sales and Market Share
Merged With Schwinn Holdings Corporation
Huffy Corp.
Huffy Bicycle Company Subsidiary
Strategies to Offset Weak Pricing
Sales and Market Share
K2 Inc.
Mountain Bike Products and Brands
Manufacturing and Distribution
Sales Trends
Murray, Inc.
Bicycle Products and Sales
Strategies to Combat Margin Squeeze
PTI Holding, Inc.
Bicycle Products and Manufacturing
Marketing and Distribution
Sales Trends
Rockshox, Inc.
Bicycle Suspension Products
New Product
Marketing and Distribution
Sales Trends
Schwinn Cycling and Fitness, Inc.
Bicycle Products
Purchase of GT Bicycles
Gains Electric Bicycle Technology
Bicycle Helmet Line Launch
Sales and Market Share
Specialized Bicycles Components, Inc.
Bicycle Products and Manufacturing
Sales and Market Share
TRB Systems International, Inc.
New TPS Bicycle
Product Development
Marketing Programs
Electric Bike
Trek Bicycle Corp.
Bicycle Products and Sales
Manufacturing Reorganization
International Distribution
Zap Power Systems
Electric Bicycle Products
Sales and Distribution

Abstract