Personal Care Appliances

Published: September 1, 1996 - 97 Pages

Table of Contents

Section 1: Small Personal Care Appliance Market Trends
Executive Summary
Scope and Methodology

  • Table 1-1 U.S. Small Personal Care Appliance Unit Sales, 1980-2001 (Number)
  • Table 1-2 Historical U.S. Small Personal Care Appliance Unit Sales by Product Type, 1985-1996 (Number): Blankets, Curling Brushes & Irons, Epilators, Hair Dryers and Setters, Heating Pads, Massagers, Oral Irrigators, Shavers, Toothbrushes, and Trimmers
  • Table 1-3 Forecast U.S. Small Personal Care Appliance Unit Sales by Product Type, 1997 and 2001 (Number): Blankets, Curling Brushes and Irons, Epilators, Hair Dryers and Setters, Heating Pads, Massagers, Oral Irrigators, Shavers, Toothbrushes, and Trimmers
  • Table 1-4 U.S. Small Personal Care Product Wholesale Sales by Select Product, 1993-1995 (Dollars): Shavers, Hair Dryers, Curling Irons, Hair Setters, Massagers, and Dental Appliances
  • Table 1-5 U.S. Non-Hand-Held Hair Dryer Unit Sales by Product Line, 1985-1996 (Number): Bonnet and Hard Top
  • Table 1-6 U.S. Hand-Held Hair Dryer Unit Sales by Product Line, 1985-1996 (Number): Euro, Mini, Side Fan, Styling, and Turbo
  • Table 1-7 U.S. Massager Unit Sales by Product Line, 1985-1996 (Number): Foot/Bath and Hand-Held
  • Table 1-8 U.S. Electric Shaver Unit Sales by Product Line, 1985-1996 (Number): Men's and Women's

Section 2: U.S. Small Personal Care Appliance Shipments
Summary of Major Findings

  • Table 2-1 U.S. Small Personal Care Appliance Market Sales, 1992 and 1996 (Dollars): Shipments, Exports, Imports, and Market Sales
  • Table 2-2 U.S. Shipments of Hair Dryers, 1982-1996 (Number and Dollars)
  • Table 2-3 U.S. Shipments of Electric Heating Pads and Electric Bed Coverings, 1982-1996 (Number and Dollars)
  • Table 2-4 U.S. Shipments of Hand and Electric Hair Clippers, 1982-1996 (Dollars)

Section 3: U.S. Small Personal Care Appliance Imports
Summary of Major Findings

  • Table 3-1 U.S. Small Personal Care Appliance Imports, 1985-1996 (Dollars)
  • Table 3-2 U.S. Small Personal Care Appliance Imports by Product Type, 1990-1996 (Number and Dollars): Electric Blankets, Electric Hair Curlers, Electric Hair Dryers, Other Hairdressing Appliances, Electric Shavers and Parts, Electric Hair Clippers and Parts, and Electric Toothbrushes
  • Table 3-3 U.S. Small Personal Care Appliance Imports by Major Country of Origin, 1993-1996 (Dollars): Austria, China, Costa Rica, Germany, Hong Kong, Ireland, Italy, Japan, Netherlands, and Taiwan
  • Table 3-4 U.S. Imports of Hair Care Appliances by Product Type and by Major Country of Origin, 1993-1995 (Number and Dollars): Electric Hair Curlers, Electric Hair Dryers, and Other Appliances
  • Table 3-5 U.S. Imports of Electric Shavers and Hair Clippers by Product Type and by Major Country of Origin, 1993-1995 (Number and Dollars): Electric Shavers, Electric Shaver Blades and Cutting Heads, Other Electric Shaver Parts, Electric Hair Clippers, and Electric Hair Clipper Parts
  • Table 3-6 U.S. Imports of Electric Toothbrushes by Major Country of Origin, 1993-1995 (Number and Dollars)

Section 4: Consumer Purchases, Demographics, and Distribution
Summary of Major Findings

  • Table 4-1 U.S. Direct Consumer Spending On Hair, Shaving, and Dental Appliances, 1985-1996 (Dollars)
  • Table 4-2 U.S. Direct Household Spending On Hair, Shaving, and Dental Appliances by Demographic Characteristic, 1990-1994 (Dollars): Income, Age of Household Head, Size of Household, and Region
  • Table 4-3 Average U.S. Direct Household Spending On Hair, Shaving, and Dental Appliances by Demographic Characteristic, 1987-1994 (Dollars): Income, Age of Household Head, Size of Household, and Region
  • Table 4-4 U.S. Unit Toothbrush Sales, 1992 and 1996 (Number): Manual and Electric
  • Table 4-5 Distribution of U.S. Small Personal Care Appliance Sales by Retail Outlet For Select Product Type, 1993-1995 (Dollars and Percent): Mass Merchandisers, Department Stores, Drug Stores, Catalog Showrooms, and Warehouse Clubs
  • Table 4-6 U.S. Household Saturation Levels For Small Personal Care Appliances by Product Type, 1983-1994 (Percent): Curling Brushes and Irons, Hair Dryers, Hair Setters, Heating Pads, Massagers, Shavers, Toothbrushes, and Trimmers
  • Table 4-7 Potential U.S. Units To Be Replaced by Small Personal Care Appliance Product Type, 1990-1996 (Number and Percent): Curling Brushes and Irons, Hair Dryers, Hair Setters, Heating Pads, Massagers, Shavers, and Toothbrushes; Average Life Expectancy and Percent Total Shipments
  • Table 4-8 Number of U.S. Households and Household Formations, 1960-1996 (Number)
  • Table 4-9 Distribution of U.S. Households by Select Demographic Characteristic, 1975-1994 (Number and Percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
  • Table 4-10 U.S. Households by Region and State, 1985-1995 (Number)
  • Table 4-11 Distribution of U.S. Resident Population by Age Group, 1970-2005 (Number and Percent): Under 17, 18-24, 25-34, 35-44, and 45 and Over
  • Table 4-12 Distribution of U.S. Resident Population by Age Group and by Sex, 1995-2005 (Number)
  • Table 4-13 U.S. Real Disposable Personal Income Trends, 1980-1996 (Dollars)

Section 5: U.S. Professional Hair Care Appliance Market
Summary of Major Findings

  • Table 5-1 Hair Care Appliance Purchases by Beauty and Barber Shops, 1977-1996 (Dollars)
  • Table 5-2 Number and Revenues of U.S. Beauty and Barber Shops, 1982-1996 (Number and Dollars)
  • Table 5-3 Revenues of U.S. Beauty and Barber Shops by Region and State, 1987-1996 (Dollars)
  • Table 5-4 Number and Average Revenues of U.S. Beauty and Barber Shops by Region and State, 1987-1996 (Number and Dollars)

Section 6: U.S. Small Personal Care Appliance Exports and World Markets
Summary of Major Findings

  • Table 6-1 U.S. Small Personal Care Appliance Exports, 1985-1996 (Dollars)
  • Table 6-2 U.S. Small Personal Care Appliance Exports by Product Type, 1990-1996 (Number and Dollars): Electric Blankets, Electric Hair Dryers, Other Hair Appliances, Electric Shavers, Electric Hair Clippers, and Electric Shaver and Hair Clipper Parts
  • Table 6-3 U.S. Small Personal Care Appliance Exports by Product Type and by Major Country of Destination, 1990-1996 (Number and Dollars): Electric Blankets, Electric Hair Dryers, Other Hair Appliances, Electric Shavers, Electric Hair Clippers, and Electric Shaver and Hair Clipper Parts
  • Table 6-4 Household Saturation Levels For Electric Shavers In Nine Western European Countries, 1994 (Percent)
  • Table 6-5 German Production of Electric Shavers and Hair Clippers, 1985-1993 (Number)
  • Table 6-6 Japanese Production of Select Small Personal Care Appliances, 1985-1994 (Number): Electric Blankets, Shavers, Massagers, and Hair Dryers
  • Table 6-7 Japanese Exports of Select Small Personal Care Appliances, 1985-1994 (Number): Hair Dryers, Hair Setting Appliances, and Shavers
  • Table 6-8 Japanese Imports of Select Small Personal Care Appliances, 1985-1994 (Number): Hair Setting Appliances, Hair Clippers, and Shavers
  • Table 6-9 Japanese Electric Shaver Market, 1985-1994 (Number): Local Production, Exports, Imports, and Market Sales
  • Table 6-10 Canadian Imports of Select Small Personal Care Appliances, 1992-1995 (Number and Canadian Dollars): Shavers, Hair Clippers, Hair Dryers, Other Hairdressing Appliances, and Electric Blankets

Section 7: Small Personal Care Appliance Market Competitive Environment
Summary of Major Findings

  • Table 7-1 Share of U.S. Unit Sales by Marketer/Brand For Hair Dryers, Hair Setters, and Shavers, 1991-1994 (Percent): Hand-Held Hair Dryers, Hair Setters, Men's Shavers, and Women's Shavers
  • Table 7-2 Number of U.S. Small Personal Appliance Manufacturers by Product Type, 1985-1994 (Number): Bed Coverings, Clippers, Hair Curlers and Curling Irons, Hair Dryers, Heating Pads, Electric Shavers, and Electric Toothbrushes
  • Table 7-3 Worldwide Sales of Eleven Manufacturers and Marketers of Small Personal Care Appliances, 1994 (Dollars)
  • Table 7-4 Sales and Profit Trends For Four Publicly-Listed Small Personal Care Appliance Marketers, 1993-1996 (Dollars and Percent): Gillette, Helen of Troy, Selvac, and Windmere

Section 8: Company Profiles and Recent Developments
Summary of Major Findings
Methodology, Sources, and Objectives
Allan International Holdings, Ltd.
Andis Co.
American Design Group
Caruso International
Conair Corp.
The Gillette Co.
Groupe SEB S.A.
Grundig Ag
Helen of Troy, Ltd.
Hitachi Ltd.
HoMedics
K-Tel International, Inc.
Kaz, Inc.
Long KK
Matsushita Electric Industrial Co. Ltd.
Matsushita Electric Works Ltd.
Norelco Consumer Products
Remington Products Co.
The Rival Co.
Sanyo Electric Co., Ltd.
Selvac Corp.
Sunbeam Corp.
Teledyne, Inc.
Wahl Clipper Corp.
Windmere Corp.


Abstract

This market profile on personal care appliances covers strategies needed to outpace a slowing market growth curve and take advantage of a changing industry product mix. Compiles and analyzes data on U.S. market sales, factory shipments, imports, demographics and distribution, exports, and world markets. Profiles leading competitors, including Braun, Conair, Remington, Windmere, and others.

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