U.S. Market for Mattresses

Published: November 1, 2007 - 194 Pages

Table of Contents

Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • Product Definitions and Classifications
  • Mattress Sizes
  • Table 1-1 Mattress Sizes
  • Mattress Construction and Materials
  • Mattress Foundations
  • Mattress Price Levels
  • Market Size
    • Global Wholesale Sales
    • U.S. Wholesale and Retail Sales
    • U.S. Market Size
    • Table 1-2 U.S. Shipments, Imports and Exports of Mattresses, 2002-2006(E) (in million $)
    • U.S. Mattress Shipments
    • Table 1-3 U.S. Mattress Shipments by Category, 2002-2006(E) (in million $)
    • U.S. Mattress Imports and Exports
    • Figure 1-1 U.S. Imports and Exports of Mattresses, 2002-2006 (in million $)

  • Market Forecast
    • Table 1-4 Forecast of U.S. Shipments, Imports and Exports of Mattresses, 2007-2011 (in million $)

  • Trends and Dynamics
    • New Focus on High-End and Specialty Bedding
    • Specialty Mattresses
    • Figure 1-2 Market Share of Specialty Bedding Wholesale Sales, 2006 (%)
    • Health Benefits
    • Regulations
    • Fire Safety Regulations
    • Labeling Rules for Used Bedding
    • Medical Reimbursement Guidelines
    • Environmental Factors
    • The Economy
    • The Replacement Market
    • Price and Availability of Raw Materials
    • Competitive Forces
    • Demographics

  • Mattress Manufacturers
    • Figure 1-3 Market Share of Top Mattress Companies by Wholesale Sales, 2005 (%)
    • Table 1-5 Ranking of U.S. Bedding Producers Based on Wholesale Sales, 2006

  • Promotion and Distribution
    • Marketing and Promotion
    • It’s All About the Customer’s Well-Being
    • It’s All About the Competition
    • It’s All About the Marketing
    • Marketing Outside the (Idiot) Box: Alternatives to TV and Print Advertising
    • Promotions
    • Mattresses on Vacation
    • Celebrity Endorsements
    • Warranties and Guarantees
    • Distinction Among Retailers
    • Distribution
    • Channel Growth
    • Figure 1-4 U.S. Distribution of Mattresses by Channel, 2006 (%)
    • Figure 1-5 U.S. Distribution of Specialty Mattresses by Channel, 2006 (%)
    • Seasonality

  • The End User
    • Consumer Purchasers
    • Consumer Attitudes
    • Figure 1-6 Age of Consumer Mattresses, 2007 (%)
    • Simmons Market Research Bureau (SMRB) Survey Findings
    • Mattress Purchases
    • Table 1-6 U.S. Adults Who Purchased a Mattress/Box Spring in the Past 12 Months, 2005-2007 (% of adults)

Chapter 2 The Market

  • Scope of the Report
  • Methodology
  • Product Definitions and Classifications
    • Mattress Sizes
    • Table 2-1 Mattress Sizes
    • Mattress Construction and Materials
    • Innerspring
    • Foam, Latex, Gel
    • Air
    • Water
    • Futons
    • Adjustable
    • Mattress Foundations
    • Mattress Price Levels

  • Market Size
    • Global Wholesale Sales
    • U.S. Wholesale and Retail Sales
    • U.S. Market Size
    • Table 2-2 U.S. Shipments, Imports and Exports of Mattresses, 2002-2006(E) (in million $)
    • Figure 2-1 U.S. Market Size for Mattress Manufacturing, 2002-2006(E) (in million $)
    • U.S. Mattress Shipments
    • Table 2-3 U.S. Mattress Shipments by Category, 2002-2006(E) (in million $)
    • Table 2-4 Mattress Manufacturing Shipment Categories by NAICS Code
    • U.S. Mattress Imports and Exports
    • Figure 2-2 U.S. Imports and Exports of Mattresses, 2002-2006 (in million $)
    • Table 2-5 U.S. Imports of Mattresses by Type, 2002-2006 (in million $)
    • Table 2-6 U.S. Exports of Mattresses by Type, 2002-2006 (in million $)
    • Total Imports and Exports by Country
    • Figure 2-3 U.S. Imports of Mattresses by Top 3 Countries, 2006 (%)
    • Table 2-7 U.S. Imports of Mattresses by Top 10 Countries, 2002-2006 (in million $)
    • Figure 2-4 U.S. Exports of Mattresses by Top 3 Countries, 2006 (%)
    • Table 2-8 U.S. Exports of Mattresses by Top 10 Countries, 2002-2006 (in million $)
    • Mattress Imports by Type
    • Pneumatic Mattresses
    • Figure 2-5 U.S. Imports of Pneumatic Mattresses and Other Inflatable Articles (nesoi), 2002-2006 (in million $)
    • Table 2-9 U.S. Imports of Pneumatic Mattresses & Other Inflatable Articles (nesoi) by Top 10 Countries, 2002-2006 (in million $)
    • Waterbeds
    • Figure 2-6 U.S. Imports of Waterbed Mattresses, Liners and Parts by Top 3 Countries, 2006 (%)
    • Table 2-10 U.S. Imports of Waterbed Mattresses, Liners and Parts by Top 10 Countries, 2002-2006 (in million $)
    • Mattress Supports
    • Figure 2-7 U.S. Imports of Mattress Supports by Top 3 Countries, 2006 (%)
    • Table 2-11 U.S. Imports of Mattress Supports by Top 10 Countries, 2002-2006 (in million $)
    • Cellular Rubber or Plastic Mattresses
    • Figure 2-8 U.S. Imports of Cellular Rubber or Plastic Mattresses by Top 3 Countries, 2006 (%)
    • Table 2-12 U.S. Imports of Cellular Rubber or Plastic Mattresses by Top 10 Countries, 2002-2006 (in million $)
    • Cotton Mattresses
    • Figure 2-9 U.S. Imports of Cotton Mattresses by Top 3 Countries, 2006 (%)
    • Table 2-13 U.S. Imports of Cotton Mattresses by Top 10 Countries, 2002-2006 (in million $)
    • Uncovered Innerspring Mattresses
    • Figure 2-10 U.S. Imports of Uncovered Innerspring Mattresses by Top 3 Countries, 2006 (%)
    • Table 2-14 U.S. Imports of Uncovered Innerspring Mattresses by Top 10 Countries, 2002-2006 (in million $)
    • Mattresses of Other Material
    • Figure 2-11 U.S. Imports of Other Material Mattresses (nesoi) by Top 4 Countries, 2006 (%)
    • Table 2-15 U.S. Imports of Mattresses of Other Material (nesoi) by Top 10 Countries, 2002-2006 (in million $)

  • Mattress Exports by Type
    • Pneumatic Mattresses
    • Figure 2-12 U.S. Exports of Pneumatic Mattresses and Other Inflatable Articles (nesoi) by Top 5 Countries, 2006 (%)
    • Table 2-16 U.S. Exports of Pneumatic Mattresses and Other Inflatable Articles (nesoi) by Top 10 Countries, 2002-2006 (in million $)
    • Mattress Supports
    • Figure 2-13 U.S. Exports of Mattress Supports by Top 5 Countries, 2006 (%)
    • Table 2-17 U.S. Exports of Mattress Supports by Top 10 Countries, 2002-2006 (in million $)
    • Cellular Rubber or Plastic Mattresses
    • Figure 2-14 U.S. Exports of Cellular Rubber or Plastic Mattresses by Top 3 Countries, 2006 (%)
    • Table 2-18 U.S. Exports of Cellular Rubber or Plastic Mattresses by Top 10 Countries, 2002-2006 (in million $)
    • Mattresses Other Than Cellular Rubber or Plastic
    • Figure 2-15 U.S. Exports of Mattresses Other Than Cellular Rubber or Plastic by Top 3 Countries, 2006 (%)
    • Table 2-19 U.S. Exports of Mattresses Other Than Cellular Rubber or Plastic by Top 10 Countries, 2002-2006 (in million $)
    • Cotton Mattresses Supports
    • Figure 2-16 U.S. Exports of Cotton Mattress Supports* by Top 3 Countries, 2006 (%)
    • Table 2-20 U.S. Exports of Cotton Mattress Supports by Top 10 Countries, 2002-2006 (in million $)

  • Market Forecast
    • Factors Contributing to Growth
    • Near-term Outlook
    • Five-Year Outlook
    • Table 2-21 Forecast of U.S. Shipments, Imports and Exports of Mattresses, 2007-2011 (in million $)

Chapter 3 Trends and Dynamics

  • New Focus on High-End and Specialty Bedding
  • Premium Mattresses
  • Luxury Mattresses
  • Super Duper Premium
  • Specialty Mattresses
  • Figure 3-1 Market Share of Specialty Bedding Wholesale Sales, 2006 (%)
  • Health Benefits
  • Regulations
    • Fire Safety Regulations
    • Labeling Rules for Used Bedding
    • Medical Reimbursement Guidelines
    • Environmental Factors
    • Natural and Organic Materials
    • Mattress Disposal and Recycling
    • Sustainable Furniture Council
    • The Economy
    • The Housing Market
    • Figure 3-2 New and Existing Home Sales, 2002-2007(E) (in millions)
    • Population Growth
    • Figure 3-3 Estimated U.S. Population, 2002-2007 (in millions)
    • Figure 3-4 Forecast of the U.S. Population, 2010-2030 (in millions)
    • Mortgage and Interest Rates
    • Figure 3-5 Average Annual Mortgage Rates for 30-Year Fixed-Rate Mortgages, 2002-2006 (%)
    • Consumer Confidence
    • Figure 3-6 Consumer Sentiment Index, January 2002-June 2007
    • Disposable Income
    • Table 3-1 U.S. Disposable Personal Income: Total and Per Capita, 2002-2006 (in chained 2000 dollars*)
    • Unemployment Levels
    • Table 3-2 U.S. Unemployment Rate, January 2002-August 2007 (seasonally adjusted)
    • Figure 3-7 Number of Unemployed in the U.S., 2002-2006 (in thousands)
    • Gross Domestic Product
    • Figure 3-8 U.S. GDP Growth by Quarter, 2002 Q1-2007 Q2 (seasonally adjusted annual rates)
    • Durable Goods Orders
    • Figure 3-9 U.S. Durable Goods Sales and Inventories, 2002-2005
    • (in million $)
    • Figure 3-10 U.S. Furniture/Home Furnishings Durable Goods Sales and Inventories, 2002-2005 (in million $)
    • Energy Prices
    • Figure 3-11 U.S. Average Monthly Prices for Gasoline and Residential Heating Oil (in $ per gallon) and Residential Natural Gas (in $ per thousand cubic feet), 2002-2007*
    • The Replacement Market
    • Price and Availability of Raw Materials
    • Foam
    • Steel
    • Figure 3-12 U.S. Monthly Steel Prices, January 2006-July 2007 ($ per metric ton) Fabric
    • Competitive Forces
    • China Threat
    • The Effect of the Internet
    • Demographics
    • Outlook for 2007

Chapter 4 Competitive Profiles

  • Market Share
  • Figure 4-1 Market Share of Top Mattress Companies by Wholesale Sales, 2005 (%)
  • Table 4-1 Ranking of U.S. Bedding Producers Based on Wholesale Sales, 2006
  • Other Important Competitors
  • Comfort Solutions (formerly King Koil Licensing Company, Inc.)
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-2 Comfort Solutions by King Koil’s U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-2 Annual Wholesale Bedding Revenues of Comfort Solutions, 2003-2006 (in million $)
    • Company News
    • New Licensee
    • Operations in India

  • Englander Sleep Products, LLC
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-3 Englander’s U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-3 Annual Wholesale Bedding Revenues of Englander, 2003-2006 (in million $)
    • Company News
    • New Logo
    • New President
    • New Licensee

  • International Bedding Corp.
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-4 International Bedding’s U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-4 Annual Wholesale Bedding Revenues of IBC, 2003-2006 (in million $)
    • Company News
    • New Licenses

  • Kingsdown, Inc.
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-5 Kingsdown’s U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-5 Annual Wholesale Bedding Revenues of Kingsdown, 2003-2006 (in million $)
    • Company News
    • New Logo
    • Reprioritizing Sales Channels

  • Restonic Mattress Corp.
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-6 Restonic’s U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-6 Annual Wholesale Bedding Revenues of Restonic, 2002-2006 (in million $)
    • Company News
    • Management Changes

  • Sealy
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-7 Sealy’s U.S. Product and Brand Portfolio by Budget Level
    • Table 4-8 Sealy’s U.S. Product and Brand Portfolio by Material
    • Performance
    • Figure 4-7 Annual Revenues of Sealy, 2002-2006 (in million $)
    • Figure 4-8 Sealy’s Geographic Distribution of Sales, 2004-2006 (% of Total)
    • Figure 4-9 Annual Wholesale Bedding Revenues of Sealy, 2003-2006 (in million $)
    • Company News
    • New Product Lines

  • Select Comfort Corp.
    • Corporate Background
    • Figure 4-10 Select Comfort Net Sales by Channel, 2006 (%)
    • Product and Brand Portfolio
    • Performance
    • Figure 4-11 Annual Revenues of Select Comfort, 2002-2006 (in million $)
    • Figure 4-12 Annual Wholesale Bedding Revenues of Select Comfort, 2003-2006 (in million $)
    • Company News
    • Personnel Changes
    • Advertising and Promotion

  • Serta International
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-9 Serta’s U.S. Products and Brands
    • Performance
    • Figure 4-13 Annual Wholesale Bedding Revenues of Serta, 2003-2006 (in million $)
    • Company News
    • Acquisitions and Partnerships
    • Expanded Product Line

  • Simmons Co.
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-10 Simmons U.S. Products and Brands
    • Performance
    • Figure 4-14 Annual Revenues of Simmons, 2002-2006 (in million $)
    • Figure 4-15 Annual Wholesale Bedding Revenues of Simmons, 2003-2006 (in million $)
    • Company News
    • Personnel News
    • Licensing Activities
    • Divestitures
    • Overseas Activities

  • Consolidated Bedding, Inc. (Spring Air)
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-11 Spring Air’s Product and Brand Portfolio
    • Performance
    • Figure 4-16 Annual Wholesale Bedding Revenues of Spring Air, 2003-2006 (in million $)
    • Company News
    • Management Changes
    • Awards
    • Updated Website
    • Hospitality Market

  • Tempur-Pedic
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-12 Tempur-Pedic’s U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-17 Annual Revenues of Tempur-Pedic, 2002-2006 (in million $)
    • Figure 4-18 Annual Mattress Sales of Tempur-Pedic: Total vs. U.S., 2002-2006 (in million $)
    • Figure 4-19 Annual Wholesale Bedding Revenues of Tempur-Pedic, 2003-2006 (in million $)
    • Company News
    • Channels of Distribution
    • Antitrust/Price Fixing Allegations
    • New Medical Product

  • Therapedic Sleep Products
    • Corporate Background
    • Product and Brand Portfolio
    • Table 4-13 U.S. Product and Brand Portfolio
    • Performance
    • Figure 4-20 Annual Wholesale Bedding Revenues of Therapedic, 2003-2006 (in million $)
    • Company News

Chapter 5 Promotion and Distribution

  • Marketing and Promotion
  • It’s All About the Customer’s Well-Being
  • It’s All About the Competition
  • It’s All About the Marketing
  • Marketing Outside the (Idiot) Box: Alternatives to TV and Print Advertising
  • Promotions
  • Loyalty Programs
  • Mattresses on Vacation
  • Table 5-1 U.S. Mattress Company-Hotel Partnerships
  • Celebrity Endorsements
  • Warranties and Guarantees
  • Distinction Among Retailers
  • Trade Shows
  • Distribution
    • Channels of Distribution
    • Channel Growth
    • Figure 5-1 U.S. Distribution of Mattresses by Channel, 2006 (%)
    • Figure 5-2 U.S. Distribution of Specialty Mattresses by Channel, 2006 (%)
    • The Largest Mattress Retailing Companies
    • Table 5-2 Largest U.S. Mattress Retailers and Their Channels, 2006
    • Seasonality

Chapter 6 The End User

  • Consumer Purchasers
  • Consumer Attitudes
  • Figure 6-1 Age of Consumer Mattresses, 2007 (%)
  • Figure 6-2 Factors Considered Most Important in Deciding Where to Buy a Mattress, 2005 (%)
  • Commercial Purchasers
  • Simmons Market Research Bureau (SMRB) Survey Findings
  • Mattress Purchases
  • Table 6-1 U.S. Adults Who Purchased a Mattress/Box Spring in the Past 12 Months, 2005-2007 (% of adults)
  • The Age Factor
  • Figure 6-3 Mattress Purchases by Age Group, 2007 (base index = 100)
  • Table 6-2 Mattress Purchases by Age and Price Range, 2007 (base index = 100)
  • Sex and Mattresses
  • Figure 6-4 U.S. Adult Men vs. Women Who Purchased a Mattress in the Past Year, 2007 (%)
  • Table 6-3 Mattress Purchases by Gender and Price Range, 2007 (base index = 100)
  • Mattress Purchases by Race
  • Figure 6-5 Mattress Purchases by Race/Ethnicity, 2007 (base index = 100)
  • Table 6-4 Mattress Purchases by Race/Ethnicity and Price Range, 2007 (base index = 100)
  • Regional Differences
  • Figure 6-6 Mattress Purchasers by Region, 2007 (base index = 100)
  • Table 6-5 Mattress Purchasers by Region and Price Range, 2007 (base index = 100)
  • Educational Attainment
  • Figure 6-7 Mattress Purchasers by Educational Attainment, 2007 (base index = 100)
  • Table 6-6 Mattress Purchasers by Educational Attainment and Price Range, 2007 (base index = 100)
  • Mattress Purchases by Employment Status
  • Figure 6-8 Mattress Purchasers by Employment Status, 2007 (base index = 100)
  • Table 6-7 Mattress Purchasers by Employment Status and Price Range, 2007 (base index = 100)
  • Household Income
  • Figure 6-9 Mattress Purchasers by Household Income, 2007 (base index = 100)
  • Table 6-8 Mattress Purchasers by Household Income and Price Range, 2007 (base index = 100)
  • Marital Status
  • Figure 6-10 Mattress Purchasers by Marital Status, 2007 (base index = 100)
  • Table 6-9 Mattress Purchasers by Marital Status and Price Range, 2007 (base index = 100)
  • Number of Children in the Household
  • Figure 6-11 Mattress Purchasers by Number of Children in the Household, 2007 (base index = 100)
  • Table 6-10 Mattress Purchasers by Number of Children in the Household and Price Range, 2007 (base index = 100)


Abstract

The U.S. market for mattresses is primarily a replacement business, with consumers replacing old mattresses with newer ones. A number of forces and messages are converging on the consumer to reduce the time of the replacement cycle and to increase the price of the replacement. Innerspring mattresses have been the standard, but the industry is turning toward new materials and technologies such as foam, gel, and air chambers. These new mattress technologies are important, but what’s also new is how companies have begun marketing - promoting the benefits of sleep rather than the mattress components. Noting that people spend one-third of their lives in bed, mattress company messages are using research on sleep, sleep deprivation, and consumer attitudes to incorporate mattresses into the refuge and sanctuary that consumers’ bedrooms have become.

Although dominated by a few major companies, the U.S. mattress industry faces many dynamic issues, including regulation, competition from smaller companies and foreign manufacturers, environmental concerns, and the changing demographics of their consumers. Relatively recession-proof, shipment growth has been steady at an 11% annual rate over the past five years and is expected to continue double-digit growth over the next five, reaching $11 billion in the U.S. by 2011. U.S. Market for Mattresses contains comprehensive data on the U.S. market for mattresses, including historical (2002-2006) and forecast (2007-2011) market size data for value of product shipments, imports, and exports. The report identifies key trends affecting the marketplace and driving growth, and also profiles major marketers and consumer demographics.


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