Small Kitchen Appliances

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Published Aug 1, 1996 | 135 Pages | Pub ID: SB288

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This market profile looks at small kitchen appliances, including blenders, breadmakers, can openers, coffee makers, food processors, electric fryers and griddles, electric knives, hand mixers, toasters, toaster ovens, waffle irons, and other small kitchen appliances. Includes sales of small kitchen appliance shipped from U.S. plants and imported, factors driving demand, and consumer demographics. Examines cost structure of U.S. small kitchen appliance plants and the competitive environment; profiles major worldwide competitors.

Section 1: Small Kitchen Appliance Market Trends

  • Executive Summary Table 1-1 U.S. Consumer Spending on Small Electric Kitchen Appliances: 1985 to 2001 (dollars and percent change)
  • Table 1-2 U.S. Small Electric Kitchen Appliance Unit Sales: 1980 to 2001 (number and percent change)
  • Table 1-3 U.S. Average Value Per Small Electric Kitchen Appliance Sold: 1985 to 2001 (dollars and percent change)
  • Table 1-4 Historical U.S. Small Electric Kitchen Appliance Unit Sales for 31 Product Types: 1985 to 1996 (number)
  • Table 1-5 Forecast U.S. Small Electric Kitchen Appliance Unit Sales for 29 Product Types: 1997 and 2001 (number)
  • Table 1-6 U.S. Small Electric Kitchen Appliance Wholesale Sales by Select Product: 1994 and 1995 (dollars): Blenders, Bread Machines, Coffeemakers, Espresso/Cappuccino Machines, Food Processors, Mixers, and Toasters
  • Table 1-7 U.S. Coffeemaker Unit Sales by Product Line: 1985 to 1996 (number): Automatic Drip, Automatic Perc, and Large Automatic Perc
  • Table 1-8 U.S. Corn Popper Unit Sales by Product Line: 1985 to 1996 (number): Hot Air and Hot Oil
  • Table 1-9 U.S. Mixer Unit Sales by Product Line: 1985 to 1996 (number): Portable and Stand-Type
  • Scope and Methodology

Section 2: U.S. Small Kitchen Appliance Shipments

  • Summary of Major Findings
  • Table 2-1 U.S. Shipments of Small Electric Kitchen Appliances, 1985 to 2001 (number, dollars, and percent change)
  • Table 2-2 Small Electric Kitchen Appliances as a Percent of Total U.S. Appliance Shipments: 1985 to 2001 (dollars and percent)
  • Table 2-3 U.S. Quantity Small Electric Kitchen Appliance Shipments as a Share of Total U.S. Sales: 1985 to 2001 (percent)
  • Table 2-4 Value of U.S. Factory Shipments of Small Electric Kitchen Appliances by Product Type: 1985 to 1996 (dollars): Blenders, Broilers, Coffeemakers, Corn Poppers, Deep Fat Fryers, Food Preparation Appliances, Food Processors, Frying Pans and Skillets, Hot Plates, Mixers, Toaster Ovens and Roasters, and Waffle Irons/Sandwich Grills
  • Table 2-5 Quantity U.S. Factory Shipments of Small Electric Kitchen Appliances by Product Type: 1985 to 1996 (number): Blenders, Broilers, Coffeemakers, Corn Poppers, Deep Fat Fryers, Food Preparation Appliances, Food Processors, Frying Pans and Skillets, Hot Plates, Mixers, Toaster Ovens and Roasters, and Waffle Irons/Sandwich Grills
  • Table 2-6 U.S. Average Factory Value Per Small Electric Kitchen Appliance Shipped by Product Type: 1985 to 1996 (dollars): Blenders, Broilers, Coffeemakers, Corn Poppers, Deep Fat Fryers, Food Preparation Appliances, Food Processors, Frying Pans and Skillets, Hot Plates, Mixers, Toaster Ovens and Roasters, and Waffle Irons/Sandwich Grills
  • Table 2-7 U.S. Factory Shipments of Coffeemakers by Product Line: 1985 to 1996 (number and dollars): Drip Type, Percolator, and Urn Type

Section 3: U.S. Small Kitchen Appliance Imports

  • Summary of Major Findings Table 3-1 U.S. Imports of Small Electric Kitchen Appliances: 1985 to 1996 (number, dollars and percent change)
  • Table 3-2 U.S. Imports of Small Electric Kitchen Appliances by Product Type: 1990 to 1996 (number and value): Blenders, Can Openers, Coffeemakers, Electric Cooking Apparatus, Food Processors and Grinders, Juice Extractors, Mixers, Tea Makers, Toasters, and Other Products
  • Table 3-3 Value of U.S. Small Electric Kitchen Appliance Imports by Major Country of Origin: 1990 to 1996 (dollars): China, France, Germany, Hong Kong, Italy, Japan, Mexico, Portugal, South Korea, Switzerland, Taiwan, and Thailand
  • Table 3-4 Quantity U.S. Small Electric Kitchen Appliance Imports by Major Country of Origin: 1990 to 1996 (number): China, France, Germany, Hong Kong, Italy, Japan, Mexico, Portugal, South Korea, Switzerland, Taiwan, and Thailand
  • Table 3-5 U.S. Imports of Blenders, Food Processors, and Mixers by Product Type and by Major Country of Origin: 1993 to 1995 (number and value)
  • Table 3-6 U.S. Imports of Coffee and Tea Makers by Major Country of Origin: 1993 to 1995 (number and value): Automatic Drip, Pump, Perculator, and Other Types of Coffeemakers; Teamakers
  • Table 3-7 U.S. Imports of Other Small Electric Kitchen Appliances by Product Type and by Major Country of Origin: 1993 to 1995 (number and value): Can Openers, Electric Cooking Apparatus, Juice Extractors, Toasters, and Other Electrothermic Appliances

Section 4: Demographics, Distribution, and Factors Affecting U.S. Demand

  • Summary of Major Findings
  • Table 4-1 U.S. Consumer Spending on Small Electric Kitchen Appliances by Purpose of Purchase: 1985 to 1996 (dollars): Purchases for Own Use and Gift Purchases
  • Table 4-2 U.S. Household Spending on Small Electric Kitchen Appliances by Demographic Characteristic: 1992 to 1994 (dollars): Income, Age of Household Head, Size of Household, and Region
  • Table 4-3 Average U.S. Household Spending on Small Electric Kitchen Appliances by Demographic Characteristic and Share Spent on Gifts: 1992 to 1994 (dollars and percent): Income, Age of Household Head, Size of Household, and Region
  • Table 4-4 U.S. Average Household Spending on Small Electric Kitchen Appliances for Own Use and for Gifts by Demographic Characteristic: 1992 to 1994 (dollars): Income, Age of Household Head, Size of Household, and Region
  • Table 4-5 Distribution of U.S. Small Electric Kitchen Appliance Sales by Select Product and by Type of Retail Outlet: 1994 and 1995 (percent): Blenders, Bread Machines, Coffeemakers, Espresso/Cappuccino Machines, Food Processors, Mixers, and Toasters
  • Table 4-6 U.S. Household Saturation Levels for 24 Small Electric Kitchen Appliances by Product Type: 1983 to 1994 (percent)
  • Table 4-7 Potential U.S. Units to Be Replaced for 23 Small Electric Kitchen Appliance Products and Percent Total Unit Shipments: 1990 to 1996 (number and percent)
  • Table 4-8 Use of Small Electric Kitchen Appliances More Often, the Same as, or Less Often Than Two Years Ago: 1995 (percent): Blender, Electric Juicer, Expresso Coffee Machine, Food Processor, Full-Size Mixer, Portable Mixer, Toaster Oven
  • Table 4-9 Number of U.S. Households and Household Formations: 1960 to 1996 (number)
  • Table 4-10 Distribution of U.S. Households by Select Demographic Characteristic: 1975 to 1994 (number and percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
  • Table 4-11 U.S. Households by Region and State: 1985 to 1995 (number)
  • Table 4-12 Distribution of U.S. Resident Population by Age Group: 1970 to 2005 (number and percent): Under 17, 18-24, 25-34, 35-44, and 45 and Over
  • Table 4-13 U.S. Marriage and Marriage Rate Trends: 1960 to 1995 (number and rate)
  • Table 4-14 U.S. Marriage Trends by Region and State: 1985 to 1995 (number and rate)
  • Table 4-15 U.S. Female Labor Participation Rate: 1977 to 1996 (percent)
  • Table 4-16 Total U.S. Housing Demand by Sector and by Region: 1990 to 1996 (units): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
  • Table 4-17 New vs. Remodeled Residential Kitchens: 1990 to 1996 (number)
  • Table 4-18 U.S. Home Mortgage Interest Rates and Personal Income: 1980 to 1996 (percentage and dollars): New Home Mortgage Interest Rates and Real Disposable Personal Income
  • Table 4-19 Food Service Industry's Position in Total U.S. Food Spending: 1972 to 1995 (dollars): Total U.S. Food Spending, Food for Off Premise Use, and Meals and Snacks
  • Table 4-20 U.S. Food Service Establishments by Industry Segment: 1987 and 1992 (number): Restaurants, Fast Food Outlets, Schools and Colleges, Retail Hosts, and 12 Other Establishments

Section 5: U.S. Small Kitchen Appliance Exports and World Markets

  • Summary of Major Findings
  • Table 5-1 U.S. Exports of Small Electric Kitchen Appliances: 1985 to 1996 (number and dollars)
  • Table 5-2 U.S. Exports of Small Electric Kitchen Appliances by Product Type: 1990 to 1996 (number and value): Can Openers, Coffee or Tea Makers, Electric Cooking Appliances, Food Processors and Grinders, Juice Extractors, Mixers, Toasters, and Other Electrothermic Appliances
  • Table 5-3 Value of U.S. Small Electric Kitchen Appliance Exports by Major Country of Destination: 1990 to 1996 (dollars): Belgium, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Hong Kong, Japan, Mexico, Netherlands, Panama, Peru, United Kingdom, Venezuela
  • Table 5-4 Quantity U.S. Small Electric Kitchen Appliance Exports by Major Country of Destination: 1990 to 1996 (number): Belgium, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Hong Kong, Japan, Mexico, Netherlands, Panama, Peru, United Kingdom, Venezuela
  • Table 5-5 U.S. Exports of Small Electric Kitchen Appliances by Product Type and by Major Country of Destination: 1993 to 1995 (number and value): Can Openers, Coffee or Tea Makers, Electric Cooking Appliances, Food Processors and Grinders, Juice Extractors, Mixers, Toasters, and Other Electrothermic Appliances
  • Table 5-6 European Household Saturation Levels for Five Small Electric Kitchen Appliance Products in Ten Countries: 1994 (percent)
  • Table 5-7 Japanese Production of Select Small Electric Kitchen Appliances: 1985 to 1994 (number): Baking Equipment, Coffeemakers, Electric Pots, Hot Plates, Juicers and Blenders, Rice-Cake Makers, Rice Cookers, and Toasters
  • Table 5-8 Japanese Exports of Select Small Electric Kitchen Appliances: 1985 to 1994 (number): Coffee/Tea Makers, Food Mixers, Juicers and Blenders, Rice Cookers, and Toasters
  • Table 5-9 Japanese Imports of Coffee/Tea Makers and Food Mixers: 1985 to 1994 (number)
  • Table 5-10 Canadian Small Electric Kitchen Appliance Market: 1991 to 1994 (Canadian dollars): Local Production, Imports, Exports, and Total Market
  • Table 5-11 Canadian Imports of Select Small Electric Kitchen Appliances by Major Country of Origin: 1992 to 1994 (number and Canadian dollars): Food Grinders, Processors, and Mixers; Grillers and Roasters; Coffee/Tea Makers; and Toasters

Section 6: Cost Structure and the Competitive Environment of the U.S. Small Electric Kitchen Appliance Industry

  • Summary of Major Findings
  • Table 6-1 Number, Revenues, and Operating Ratios of U.S. Small Electric Household Appliance Plants: 1982 to 1996 (number and dollars): Number of Plants, Plant Shipments, Shipments Per Plant, Payroll and Material Costs Percent Shipments, Shipments Per Employee, Average Hourly Wages, and Capital Expenditures
  • Table 6-2 Number of U.S. Manufacturers of Small Electric Kitchen Appliances by Product Type: 1985 to 1994 (number): Blenders, Broilers, Coffeemakers, Corn Poppers, Deep Fat Fryers, Food Preparation Appliances, Food Preparation Appliances, Food Processors, Frying Pans and Skillets, Hot Plates, Mixers, Toaster Ovens and Roasters, and Waffle Irons/Sandwich Grills
  • Table 6-3 Average Value Per U.S. Manufacturer of Small Electric Kitchen Appliances by Product Type: 1985 to 1994 (dollars): Blenders, Broilers, Coffeemakers, Corn Poppers, Deep Fat Fryers, Food Preparation Appliances, Food Preparation Appliances, Food Processors, Frying Pans and Skillets, Hot Plates, Mixers, Toaster Ovens and Roasters, and Waffle Irons/Sandwich Grills
  • Table 6-4 Share of U.S. Small Electric Kitchen Appliance Sales by the Top Ten Marketers/Brands: 1994
  • Table 6-5 Share of U.S. Small Electric Kitchen Appliance Unit Sales by Marketer/U.S. Brand for 12 Product Types: 1991 to 1994 (percent)
  • Table 6-6 Sales and Profit Trends for Ten Small Electric Kitchen Appliance Manufacturers and Marketers: 1993 to 1996 (dollars and percent): Black and Decker, Creative Technologies, Dynamics Corp. of America, Health O Meter, Nacco, National Presto, Rival, Salton/Maxim Housewares, Toastmaster, and Windmere

Section 7: Company Profiles and Recent Developments
Summary of Major Findings
Methodology, Sources, and Objectives
American Harvest
Aroma Manufacturing Co.
The Black and Decker Corp.
Capresso Inc.
Conair Corp.
Creative Technologies Corp.
DeLonghi America
Dynamics Corp. of America
Elite Appliances LLC
Estro, Inc.
Gillette Co.
Groupe SEB S.A.
Health O Meter Products, Inc.
High Performance Appliances
Hitachi Ltd
Kenwood Appliance Plc
L.G. Electronics USA, Inc.
Matsushita Electric Industrial Co.
Melitta Unt. Bentz Ag
Moulinex S.A.
Nacco Industries, Inc.
National Presto Industries, Inc.
Premark International, Inc.
The Rival Co.
Salton/Maxim Housewares, Inc.
Sanyo Electric Co., Ltd.
Sharp Corp.
Sociedad Manufacturera De Electroartefactos S.A.
Sunbeam Corp.
Syratech Corp.
Toastmaster, Inc.
Tomex Corp.
Toshiba Corp.
Whirlpool Corp.
Windmere Corp.
Zojirushi Corp.

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