U.S. Market for Swimming Pool Equipment and Maintenance Products

May 1, 2007
142 Pages - Pub ID: SB1461666
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This Specialists in Business Information report provides insights into the U.S. market for Swimming Pool Equipment and Maintenance Products. While CAGR for the 2002-2006 period was at 8%, the market will likely tread water for 2007 and 2008 as the industry deals with certain economic factors such as higher interest rates and declining home values in key markets. New pool construction will most likely slow, but manufacturers’ businesses will be sustained by product innovation and residential pool renovation during the period.

Even with slowing growth in GDP and a 2006-2007 housing bust, the relatively young pool products industry has the potential for continued growth in the long term. Pool products have a stable consumer base, which acts as a cushion during slower economic periods and when new pool installation may be low. Favorable demographic trends may also help to boost the market, as will end-user interest in product innovation and design trends.

Scope and Methodology
Report data were obtained from government sources such as the U.S. Census Bureau, trade associations such as The National Swimming Pool Association and The Association of Pool and Spa Professionals, business journals such as Pool & Spa News and Pool & Spa Living, company literature and websites, and research services, such as Simmons Market Research Bureau (SMRB)’s fall 2006 consumer survey.

What You’ll Get in this Report
Product coverage, in this all-new report, includes items manufactured specifically for the operation and maintenance of above-ground and in-ground pools and includes pumps, heaters, liners, lights, cleaning apparatus, and chemical treatments. SBI provides data on market size as well as analyzes the trends driving leading manufacturer and retailer strategies. The coverage also includes in-depth corporate profiles; an overview of distribution and promotion; and an end-user analysis of builders and consumers.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in pool equipment and maintenance products, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected market size and trends through 2011.

This report will help:

  • Marketing Managers
    identify market opportunities and develop targeted promotion plans for pool equipment and maintenance products.
  • Research and development
    professionals stay on top of competitor initiatives and explore demand for pool equipment and maintenance products.
  • Advertising agencies
    working with clients in the pool industry understand the product buyer to develop messages and images that compel consumers to purchase pool products.
  • Business development executives
    understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians
    provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

   Chapter 1 Executive Summary
  • Scope
  • Methodology
  • The Market
    • Total Number of Swimming Pools Reaches 8.6 Million
    • Figure 1-1 Estimated Number of Above-Ground and In-Ground Pools Sold and Installed, 2002-2006 (in thousands)
    • Pool Equipment and Maintenance Product Market Nears $3 Billion
    • Table 1-1 U.S. Market for Swimming Pool Equipment and Maintenance Products by Category, 2002-2006 (in million $)
    • Pool Equipment Booms, Chemicals Stall
    • Market Share Shift of Pool Categories Highlights Trends
    • Figure 1-2 Market Share of Swimming Pool Equipment and Maintenance Products by Category, 2006 (percent)
    • Growth of Shipments, Exports Outpace Imports
    • Table 1-2 Estimated U.S. Market for Swimming Pool Equipment and Maintenance Products by Shipment and Import-Export Values, 2002-2006 (in million $)

  • Forecast
    • Pool Equipment and Maintenance Products to Top $3.8 Billion
    • by 2011
    • Figure 1-3 U.S. Market for Swimming Pool Equipment and Maintenance Products, 2006-2011 (in million $)

  • Trends
    • Slowing GDP
    • Interest Rate Dilemma
    • Raw Material Prices
    • Figure 1-4 Producer Price Indexes for Selected Commodities/Industries, 2002-2006

  • Housing Boom Goes Bust
  • Home Maintenance and Improvements Gain Momentum in 2006
  • But, The Pool Industry Treads Water
  • Warming Trends
  • The High Impact of Aging Baby Boomers
  • Plunge In with the Growing Hispanic Population
  • Cocooning Goes Outdoors
  • The Residential Pool Consumer Motivational Trifecta: Convenience, Safety and Energy Savings
  • Convenience Enhanced By Improved Technology
  • Safety Concerns Drive Consumer Expectations and Product Innovation
  • Energy Efficiency Gains Traction with Green Movement
  • But Design May Trump the Trifecta

  • Distribution and Promotion
    • Overview: A Diverse and Fragmented Marketplace
    • Pool & Spa Chemical and Maintenance Products Manufacturers
    • Figure 1-5 Market share of Pool and Spa Chemical Manufacturers, 2006 (percent)
    • Pool & Spa Equipment Manufacturers
    • Manufacturer Distribution Points: Direct and Intermediary
    • Retailers Play Key Role in Promotion
    • Yellow Pages Alive and Well
    • The Internet Shifting Outreach
    • Direct Mail Lists Still An Opportunity
    • Trade Shows Increasingly Popular

  • End Users
    • Consumer
    • Demographic Indicators by Level of Swimming Participation
    • Affluent Consumers Impervious to Shifting Economy
    • Builders
    • Pool & Spa Magazine’s Top 50 Builders
    • Table 1-5 Pool & Spa Magazines Top 10 of Top 50 Pool Builders List, by Gross Revenue 2005
    • Builders’ Response to 2005 Industry Growth

    Chapter 2 Market Size and Growth

    • Scope
    • Methodology
    • Description of the Market
    • Structure
    • Seasonality
    • Product Categories Covered
    • The Market
      • Total Number of Swimming Pools Reaches 8.6 Million
      • Figure 2-1 Estimated Number of Existing Pools and New Pools, 2002-2006 (in millions)
      • Figure 2-2 Market Share of In-Ground Swimming Pools versus Above-Ground Swimming Pools, 2006 (percent)
      • New Pool Growth Shows Signs of Stagnating
      • Figure 2-3 Estimated Number of Above-Ground and In-Ground Pools Sold and Installed, 2002-2006 (in thousands)
      • Pool Equipment and Maintenance Product Market Nears $3 Billion
      • Figure 2-4 U.S. Market for Swimming Pool Equipment and Maintenance Products, 2002-2006 (in million $)
      • Pool Equipment Booms, Chemicals Stall
      • Table 2-1 U.S. Market for Swimming Pool Equipment and Maintenance Products by Category, 2002-2006 (in million $)
      • Market Share Shift of Pool Categories Highlights Trends
      • Figure 2-5 Market Share of Swimming Pool Equipment and Maintenance Products by Category, 2006 (percent)
      • Growth of Shipments, Exports Outpace Imports
      • Table 2-2 Estimated U.S. Market for Swimming Pool Equipment and Maintenance Products by Shipment and Import-Export Values, 2002-2006 (in million $)
      • Little Depth to Shipment Tracking
      • Table 2-3 U.S. Shipments of Swimming Pool Equipment and Maintenance Products by Category or Segment, 2002-2006 (E), (in million $)
      • Imports Boom in 2006
      • Figure 2-6 U.S. Imports of Swimming Pools and Pool Chemicals by Category, 2002-2006 (in millions $)
      • Top Ten Countries Exporting to the United States
      • Table 2-4 U.S. Imports of Swimming Pools, Wading Pools, and Parts Thereof by Top Ten Countries, 2003-2006 (millions $)
      • Figure 2-7 Top Ten Countries Exporting to the United States, by Value of Shipments (millions $)
      • Exports Gush
      • Figure 2-8 Estimated U.S. Exports of Swimming Pool Equipment and Pool Chemicals by Category, 2002-2006 (in millions $)

    • Forecast
      • Pool Equipment and Maintenance Products to Top $3.8 Billion
      • by 2011
      • Pool Equipment to Boom, Above-Ground Pools and Liners Grow Slowly
      • Figure 2-9 U.S. Market for Swimming Pool Equipment and Maintenance Products, 2006-2011 (in million $)
      • Table 2-1 U.S. Market for Swimming Pool Equipment and Maintenance Products by Category, 2002-2006 (in million $)

    Chapter 3 Trends

    • The Economy
      • Slowing GDP
      • Interest Rate Dilemma
      • Debt
      • Inflation
      • Currency
      • Raw Material Prices
      • Figure 3-1 Producer Price Indexes for Selected Commodities/Industries, 2002-2006

    • Housing Boom Goes Bust
      • Table 3-1 Sales of New and Existing Homes, 2000-2006 (in thousands)
      • Table 3-2 U.S. Housing Starts, 2000-2006 (in millions)

    • Home Maintenance and Improvements Gain Momentum in 2006
      • Figure 3-1 U.S. Quarterly Expenditures for Home Maintenance/Repairs and Improvements, 2004-2006 (in billion $)

    • But, The Pool Industry Treads Water
      • Pool Not a Deterrent to Future Home Sale

    • American Mobility West and South
    • Weather Anomalies Pose Threats and Opportunities
      • Warming Trends
      • Droughts

    • The Value of Large Demographics: Boomers & Hispanics
      • The High Impact of Aging Baby Boomers
      • Table 3-3 U.S. Population by Age Group, 2000-2010 (in millions)
      • Plunge In with the Growing Hispanic Population
      • Table 3-4 Purchasing Power of U.S. Minorities: 1990, 2000, 2005, and 2010 (in billions of dollars)

    • Cocooning Goes Outdoors
    • The Residential Pool Consumer Motivational Trifecta: Convenience, Safety and Energy Savings
      • Convenience Enhanced By Improved Technology
      • Safety Concerns Drive Consumer Expectations and Product Innovation
      • Safety Drives Tighter Regulatory Requirements
      • Energy Efficiency Gains Traction with Green Movement
      • But Design May Trump the Trifecta

    Chapter 4 Distribution and Promotion

    • Overview: A Diverse and Fragmented Marketplace
    • Manufacturer Distribution Points: Direct and Intermediary
    • Distributor Profile: Pool Corp.
    • Specialty Retailer Profile: Leslie’s Pool Supply
    • Mass Retailer Profile: Home Depot
    • Builder Profile: Anthony & Sylvan Pools Corp.
    • Retailers Play Key Role in Promotion
    • Yellow Pages Alive and Well
    • The Internet Shifting Outreach
    • Direct Mail Lists Still An Opportunity
    • Trade Shows Increasingly Popular
    • Table 4-1 Selected List of Upcoming Pool-Related Conferences, 2007-2008
    • Pool as Promotional Item!

    Chapter 5 Competitive Profiles

    • Pool & Spa Chemical and Maintenance Products Manufacturers
      • Overview
      • Figure 5-1 Market share of Pool and Spa Chemical Manufacturers, 2006 (percent)
      • Pool Chemical Manufacturers Get Anti-Dumping Relief

    • Arch Chemicals, Inc.
      • Overview
      • Performance
      • Figure 5-2 Total Revenues for Arch Chemicals, 2002-2006 (in millions $)
      • Performance of HTH Water Products
      • Figure 5-3 Estimated Total Revenues from HTH Water Products in North America, 2002-2006 (in millions $)
      • HTH Water Products
      • Table 5-1 Arch Chemicals Pool & Spa Chemical Products by Brand

    • Chemtura Corporation
      • Overview
      • History
      • Performance
      • Figure 5-4 Total Revenues for Chemtura, 2002-2006 (in millions $)
      • Performance of Chemtura Pool & Spa Products
      • Figure 5-5 Estimated Total Revenues from Chemtura’s Pool & Spa Products in the United States, 2002-2006 (in millions $)
      • Chemtura Pool & Spa Products
      • Figure 5-2 Chemtura Corporation Pool & Spa Chemical Products by Brand

    • Pool & Spa Equipment Manufacturers
      • Overview

    • Pentair Inc.
      • Overview
      • History
      • Performance
      • Figure 5-6 Total Revenues for Pentair, Inc., 2002-2006 (in millions $)
      • Performance of Pentair Residential Pool & Spa Products
      • Figure 5-7 Total Revenues for Pentair Pool & Spa Products in North America, 2002-2006 (in millions $)
      • Pentair Pool & Spa Products and Sta-Rite Pool & Spa Products
      • Figure 5-3 Pentair Pool & Spa Products by Type
      • Figure 5-4 Sta-Rite Pool & Spa Products by Type

    • Hayward Pool Products
      • Overview
      • Performance
      • Bain Capital Deal Gets Flushed
      • Hayward Expands Manufacturing
      • Hayward Pool & Spa Products
      • Figure 5-5 Hayward Pool Products Pool & Spa Products by Category

    • Water Pik Technologies
      • Overview
      • Performance
      • Figure 5-8 Total Revenues for Water Pik Technologies, 2002-2006 (in millions $)
      • Performance of Jandy Pool & Spa Products
      • Figure 5-9 Total Revenues for Jandy Pool & Spa Products, 2002-2006 (in millions $)
      • Water Pik Technologies Pool & Spa Products
      • Figure 5-6 Water Pik Technologies Pool & Spa Products by Category

    • Zodiac Group
      • Overview
      • Performance
      • Figure 5-10 Total Revenues for Zodiac Group, 2002-2006 (in millions $)
      • Performance of Zodiac and Polaris Pool & Spa Products
      • Figure 5-11 Total North American Revenues for Zodiac and Polaris Pool & Spa Products, 2002-2006 (in millions $)
      • Zodiac and Polaris Pool & Spa Products
      • Figure 5-7 Zodiac Pool & Spa Products by Category
      • Figure 5-8 Polaris Pool & Spa Products by Category

    Chapter 6 End Users: Consumers and Builders

    • Consumers
      • Overview
      • Demographic Indicators by Level of Swimming Participation
      • Table 6-6 Percentage of Consumers Reporting Swimming Participation in Last 12 Months, 2006
      • Table 6-7 Demographic Indicators Based on Level of Consumer Swimming Participation in Last 12 Months, 2006
      • Consumers Let Their Fingers Do the Walking
      • Table 6-8 Selected Demographic Indicators of Consumers Who Used Yellow Pages to Contact Swimming Pool Contractor, 2006
      • Affluent Consumers Impervious to Shifting Economy
      • Table 6-9 Percentage Consumers Installing Selected High-End Home Amenities, 2005

    • Builders
      • Pool & Spa Magazine’s Top 50 Builders
      • Table 6-1 Pool & Spa Magazines Top 50 Pool Builders List, by Gross Revenue 2005
      • South Hot Region for Builders
      • Table 6-2 Regional Breakdown of Top 50 Pool Builders, 2005
      • Builders’ Response to 2005 Industry Growth
      • Table 6-3 Factors That Contributed To Builders' Growth, 2005
      • Table 6-4 Builder Response To Statement: Pool Sales Will Likely Decrease In The Next Three To Five Years, 2005
      • Table 6-5 Steps Builders Plan To Take If Pool Sales Decline In The Next Five Years, 2005

    B> Appendix: Key Corporate Addresses

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