The Wind Power Market: Turbine Components & Subcomponents and Demand in the U.S. and the World

Jan 1, 2009
155 Pages - Pub ID: SB1836588
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Companies involved in the manufacturing and distribution of products related to wind energy are anticipating a banner year for 2009 as a new base of customers inherit the wind as their primary source of energy. But some manufacturers with an eye towards expanding market presence in the U.S. are waiting with baited breath. By early 2009, the U.S. will have inaugurated President Barack Obama who will be consumed with healing the nation from an economy in shambles. His actions could have a ripple effect on the spending intentions of businesses and consumers who are considering converting to renewable energy sources as a means to cut energy costs and help promote environmental reduction of greenhouse gas emissions. Obama said he would invest $15 billion a year in renewable energy sources to create five million new energy jobs through 2018. He also stated that he would emphasize a program to spend $150 billion over 10 years to develop renewable energy sources, like wind, and to encourage energy conservation.

SBI estimates that the total wind energy market in the U.S. is valued at $151.3 billion. The U.S. wind industry expanded rapidly in 2008 fueled by three key market drivers:

  • Skyrocketing fossil fuel and oil prices for commercial and home heating
  • Long-term demand for renewable energy sources domestically
  • Improvements in technology that streamlines the manufacturing of wind turbines, especially for larger machines required for offshore wind farm initiatives
  • Positive employment outlook in turbine manufacturing sector
Scope and Methodology

This report includes both primary and secondary research. Secondary research data have been obtained from government sources, trade association publications, business journals, and company literature. Statistical data are included for industry revenue, both globally and for the United States. Historical data are provided for the 2002 to 2008 time frame with projections of future sales through 2013. The base year for the report is 2008.

The report covers shipments, imports and exports, as well as the economic and market trends driving the wind power industry. It identifies key market trends and dynamics, and profiles major market players, outlining their strategies to maximize growth and profitability.

SBI’s research methodology for this report involved aggregating, synthesizing, and analyzing data from several sources, including the U.S. government and several third-party market research syndicated data suppliers. Historical data relating to the manufacturing and distribution of wind energy products in the U.S are culled from the U.S. Department of Commerce, the U.S. Census Bureau, and the Bureau of Labor Statistics. Analysis of these data, including market-level shipments, imports and exports provide the foundation for our projections of overall market size and growth during the next five years. Our projections also take into account data that indirectly affects the growth of the wind energy market, such as information provided by the U.S. Department of Energy, National Renewable Energy Laboratory, and the American Wind Energy Association.

The shipment value has been used to indicate the market supply of wind energy products, specifically products manufactured to develop wind energy turbines. Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and are estimated and projected by SBI.

How You Will Benefit from this Report

This report is a “must read” for manufacturers of wind energy turbines and its associated components, such as gearboxes, measuring devices, towers, nacelles, and blades. These companies will understand the current market size of wind energy installations globally and the U.S.’s position among other nations. The report examines the states with the greatest domestic opportunities for wind energy expansion and looks at the growth potential for manufacturers of large-scale and small turbines for the consumer market. Manufacturers will find the report provides a thorough analysis of wind energy manufacturing and how companies are marketing their products to compete with other more popular energy sources.

This report will help:

  • Marketing Managers identify market opportunities and develop promotion plans for wind energy products
  • Research and Development Professionals keep abreast of competitor initiatives, and product innovations
  • Advertising and Public Relations Agencies working with clients in the wind energy sector to create targeted and compelling messages about the benefits of wind energy products
  • Business Development Executives of wind energy companies to identify potential partnerships, and detect new product applications.
Chapter 1: Executive Summary
Table 1-1: Growth of Wind Energy Installations in U.S. States, 2007 to 2009 (percent)
U.S. Will Surpass Germany as Global Wind Energy Leader
China and Spain are global leaders in wind power
Table 1-2: Installed Wind Power Capacity (in Megawatts) in Asia, 2006 to 2008 (percent)
Germany is Leading Wind Energy Market in Europe
Spain Adopts Wind Farm Legislation
SBI Estimates 2008 is Banner Year for Netherlands, Sweden
Table 1-3: Growth of Wind Power Installations in Europe, 2002 to 2008 (percent)
India Is Asian Market Leader
Offshore Wind Energy Efforts Blow Strong
U.S. Grows Interest in Offshore Wind Energy
Manufacturing of Wind Turbine Components
Imports and Exports of Wind Turbine Components
Shipment Value of Wind Turbine Components
Table 1-4: Total U.S. Shipments of Wind Turbine Subcomponents, 2002 to 2005 (in millions of dollars)
Table 1-5: Total U.S. Shipments of Wind Turbine Subcomponents, 2006 to 2008 (in millions of dollars)
Table 1-6: Share of U.S. Shipment Value of Wind Turbine Subcomponents, 2002 and 2008 (in millions of dollars and percent)
Table 1-7: U.S. Domestic Imports of Wind Turbine Subcomponents, 2002 to 2008 (in millions of dollars)
Table 1-8: Share of U.S. Domestic Imports of Wind Turbine Subcomponents, 2002 vs. 2008 (in millions of dollars and percent)
Table 1-9: Growth of U.S. Domestic Exports of Wind Turbine Subcomponents, 2002 to 2008 (in millions of dollars)
Table 1-10: Share of U.S. Domestic Exports of Wind Turbine Subcomponents, 2002 vs. 2008 (in millions of dollars and percent)
Table 1-11: Total Market Value of U.S. Wind Turbine Manufacturing, 2002 vs. 2008 (in millions of dollars and percent)
Strong Potential for U.S. Wind Energy Manufacturing
Employment Outlook
Table 1-12: Percent Distribution of Employment and Establishments in Machinery Manufacturing by Sector, 2006
Overall Wind Energy Employment Outlook
Public Relations Woes for Wind Energy
Wind Turbine Product Innovation
Small-scale Turbine Development
Wind Energy Market to reach $180.1B by 2013
Table 1-13: Forecast of U.S. Shipment Values of Turbine Manufactured Subcomponents, 2009 to 2013 (in millions of dollars and percent)

Chapter 2: World Wind Energy Market
Report Scope
Methodology
The Global Market
China and Spain are global leaders in wind power
Table 2-1: Global Increase in Wind Energy Capacity (in Megawatts), 2005 to 2006 (percent)
Table 2-2: Share of Total Installed Wind Energy Capacity (in Megawatts), 2006 to 2008 (percent)
Table 2-3: Installed Wind Power Capacity (in Megawatts) in Asia, 2006 to 2008 (percent)
India Is Asian Market Leader
Spain and Germany Lead Other European Nations in Wind Capacity Installed
Table 2-4: Top 10 New Global Wind Installation Capacities (in Megawatts), 2007 to 2008 (percent)
Figure 2-1: Percent of Total New Installed Wind Energy Capacity, 2008, by Country
Table 2-5: Germany, Spain and Denmark’s New Wind Energy Installation, 2002 to 2007
Figure 2-2: Germany, Spain and Denmark Share of EU Wind Capacity Installation (percent)
Germany Employs 70,000 in Wind Energy Industry
Spain Adopts Wind Farm Legislation
SBI Estimates 2008 is Banner Year for Netherlands, Sweden
Table 2-6: Growth of Wind Power Installations in Europe, 2002 to 2008 (percent)
Offshore Wind Energy Efforts Blow Strong
Figure 2-3: Percent of Total Offshore Wind Energy Capacity Installed in 2007
Table 2-7: Total European Offshore Wind Power Installations, 2007
U.S. Grows Interest in Offshore Wind Energy

Chapter 3: The U.S. Market Size and Scope
The U.S. Market Continues to Boom
Wind Energy by State
Table 3-1: Top States with Cumulative Wind Power Capacity (in Megawatts), 2007 to 2008 (percent)
Table 3-2: Top States with Newly Installed Wind Power Capacity (in Megawatts), 2007 (percent)
Table 3-3: Total Utility Wind Power Rankings, 2007 (percent)
Table 3-4: Growth of Wind Energy Installations in U.S. States, 2007 and 2009 (percent)
Federal Production Tax Credit Spurs Wind Energy Market Growth
U.S. Will Surpass Germany as Global Wind Energy Leader
Table 3-5: Annual Turbine Installations by Manufacturer, 2005 to 2008 (percent)
Table 3-6: Renewable Electricity Net Generation by Energy Source and Census Division, 2006 (millions of kilowatt hours and percent)
Wind Turbine Components
Table 3-7: Turbine Component Weights and Costs (percent)
Parts of a Wind Turbine
Description of Tower, Rotor and Hub Components
Manufacturing of Wind Turbine Components
Table 3-8: NAICS Codes and Descriptions of Wind Turbine Components .
Table 3-9: NAICS Codes and Descriptions of Wind Turbine Subcomponents
Caveat to Using the 6-digit NAICS Codes
Imports and Exports of Wind Turbine Components
Shipment Value of Wind Turbine Components
Table 3-10: Total U.S. Shipments of Wind Turbine Subcomponents, 2002 to 2005 (in millions of dollars)
Table 3-11: Total U.S. Shipments of Wind Turbine Subcomponents, 2006 to 2008 (in millions of dollars)
Table 3-12: Share of U.S. Shipment Value of Wind Turbine Subcomponents, 2002 and 2008 (in millions of dollars and percent)
Table 3-13: U.S. Domestic Imports of Wind Turbine Subcomponents, 2002 to 2008 (in millions of dollars)
Table 3-14: Share of U.S. Domestic Imports of Wind Turbine Subcomponents, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-15: Growth of U.S. Domestic Exports of Wind Turbine Subcomponents, 2002 to 2008 (in millions of dollars)
Table 3-16: Share of U.S. Domestic Exports of Wind Turbine Subcomponents, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-17: Total Market Value of U.S. Wind Turbine Manufacturing, 2002 vs. 2008 (in millions of dollars)
Figure 3-1: Imports and Exports of Wind Turbine Products as a Percent of the Total Market (percent)
Iron Foundries Imports Valued at $877M
Table 3-18: Country Share of U.S. Domestic Imports of Iron Foundries, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-19: Country Share of U.S. Domestic Exports of Iron Foundries, 2002 vs. 2008 (in millions of dollars and percent)
Canada is Largest Importer and Exporter of Fabricated Structural Metals
Table 3-20: Country Share of U.S. Domestic Imports of Fabricated Structural Metals, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-21: Country Share of U.S. Domestic Exports of Fabricated Structural Metals, 2002 vs. 2008 (in millions of dollars and percent)
Figure 3-2: Share of Imports of Fabricated Structural Metals by Country, 2008 (percent)
Japan is Lead Exporter of Ball Bearings to U.S.
Table 3-22: Country Share of U.S. Domestic Imports of Ball and Roller Bearings, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-23: Country Share of U.S. Domestic Exports of Ball and Roller Bearings, 2002 vs. 2008 (in millions of dollars and percent)
China is Greatest Exporter of Fans and Blowers
Table 3-24: Country Share of U.S. Domestic Imports of Industrial Fans and Blowers, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-25: Country Share of U.S. Domestic Exports of Industrial Fans and Blowers, 2002 vs. 2008 (in millions of dollars and percent)
Import Sources are Widely Distributed for Turbines and Generator Sets
Table 3-26: Country Share of U.S. Domestic Imports of Turbine and Generator Sets, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-27: Country Share of U.S. Domestic Exports of Turbine and Generator Sets, 2002 vs. 2008 (in millions of dollars and percent)
Figure 3-3: Share of Exports of Turbines and Generator Sets by Country, 2008 (percent) Source: U.S. Dept. of Commerce, U.S. Census Bureau, Stat-USA, USA Trade Online. Calculated and estimated by SBI
Imports of Printed Circuit and Electronics Assemblies Decline
Table 3-28: Country Share of U.S. Domestic Imports of Printed Circuit Assemblies, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-29: Country Share of U.S. Domestic Exports of Printed Circuit Assemblies, 2002 vs. 2008 (in millions of dollars and percent)
Imports of Measuring Devices Worth $2.5B
Table 3-30: Country Share of U.S. Domestic Imports of Measuring and Controlling Devices, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-31: Country Share of U.S. Domestic Exports of Measuring and Controlling Devices, 2002 vs. 2008 (in millions of dollars and percent)
Mexico is Largest Exporter of Motors and Generators to the U.S
Table 3-32: Country Share of U.S. Domestic Imports of Motors and Generators, 2002 vs. 2008 (in millions of dollars and percent)
Table 3-33: Country Share of U.S. Domestic Exports of Motors and Generators, 2002 vs. 2008 (in millions of dollars and percent)
Strong Potential for U.S. Wind Energy Manufacturing
The Cost of Wind-Generated Electricity in the United States
Figure 3-4: Producer Price Index Trend of Wind Turbine Parts
Employment Outlook
Table 3-34: Percent Distribution of Employment and Establishments in Machinery Manufacturing by Sector, 2006
Table 3-35: Number of Current and Projected U.S. Jobs in Turbine Manufacturing, 2006 and 2016 (percent)
Table 3-36: Employment in machinery manufacturing by industry segment, 2006 and projected change, 2006-2016 (Employment in thousands)
Table 3-37: Total U.S. Employees in Turbine Subcomponent Manufacturing, 2006 (percent)
Table 3-38: Payroll and Number of Companies Involved in Turbine Manufacturing in the U.S., 2006 (in dollars and percent)
Nature of the Work
Overall Wind Energy Employment Outlook
Wind Energy Market to reach $180.1B by 2013
Table 3-39: Forecast of U.S. Shipment Values of Turbine Manufactured Subcomponents, 2009 to 2013 (in millions of dollars)
Figure 3-5: Market Value Trend of U.S. Wind Energy Manufacturing, 2009 to 2013 (in dollars and percent)

Chapter 4: Competitive Profiles
GE Energy
Figure 4-1: General Electric Co. Infrastructure Division Revenues and Year-Over-Year Growth, 2003 to 2008 (e) (in billions of dollars and percent)
Table 4-1: General Electric Revenues, 2003 to 2008 (in billions of dollars and percent)
Figure 4-2: Share of General Electric Revenue for 2008, by GE Business Unit (in billions of dollars and percent)
Mitsubishi Heavy Industries
Table 4-2: Mitsubishi Heavy Industries Revenues, 2007 and 2008, by Division (in billions of dollars and percent)
Siemens Power Generation
Table 4-3: Siemens AG Revenues, 2007 to 2008 (e), by Business Unit (in billions of dollars and percent)
Figure 4-3: Siemens AG Share of Revenue by Business Unit, 2006 to 2008 (e) (percent)
Suzlon Energy
Figure 4-4: Suzlon Energy Share of Revenues by Geographic Region, 2006 and 2008 (e) (percent)
Gamesa
Figure 4-5: Gamesa Revenues, 2003 to 2008 (e) (in billions of dollars and percent)
Figure 4-6: Gamesa 2008 Share of Revenues by Geographic Region (percent)
Figure 4-7: Gamesa 2008 Share of Revenues by Line of Business (percent)
Vestas
Figure 4-8: Vestas Revenues, 2003 to 2008 (e) (in billions of dollars)
Emerging Wind Turbine Manufacturers

Chapter 5: Marketing and Product Innovation
Blowing the Wind in the Right Direction
Figure 5-1: U.S. Share of Energy Consumption by Energy Source, 2007 (percent)
Table 5-1: Renewable Energy Consumption by Energy Use Sector and Energy Source, 2002-2008 (in Quadrillion BTUs and percent)
Figure 5-2: Share of Consumption of Renewable BTU Energy in the U.S. by Source, 2002 and 2008 (percent)
Figure 5-3: U.S. Share of All Renewable Energy Consumption by Source, 2008 (percent)
Table 5-2: American Wind Energy Association 2007 and 2008 Lobbying Expenditures (in dollars)
Public Relations Woes for Wind Energy
AWEA Defends Wind Turbines
Noise is Problem
Placement of Turbines Near Military Bases
Advanced Energy Initiative Promotes Wind Acceptance
Wind Turbine Product Innovation
Future Component Product Innovations
Small-scale Turbine Development
Other Small Turbines

Chapter 6: The Consumer Market
Consumer Market Growth
Table 6-1: U.S. Market for Small Wind Turbines, 2001 to 2007 (in millions of dollars)
Table 6-2: Projected Growth of the Small Wind Turbine Market, 2008 to 2013 (in millions of dollars)
Barriers to Adoption of Small Wind Turbines
Consumer Opportunities for Developers
Consumer Perception of Wind Energy
Consumers Prefer Competitive Electricity Markets
Figure 6-1: Consumer Attitudes Toward Use of Different Energy Sources, 2007

Appendix: Addresses

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