Window Shades and Blinds, and Drapery Hardware in the U.S.

Dec 1, 2006
138 Pages - Pub ID: SB1315917
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Window Shades and Blinds, and Drapery Hardware in the U.S., a new report from SBI, contains comprehensive data on the U.S. market supply of window shades and blinds, and drapery hardware. It identifies key trends affecting the marketplace, profiles major marketers and their strategies used to maximize growth and profitability, and contains a chapter discussing end users.

The U.S. market supply of window shades and blinds, and drapery hardware is defined by the Department of Commerce as comprising four main product groupings designated as categories by SBI:

  • Venetian blinds, including components and parts
  • Window shade and window shade accessories, and rollers
  • Other blinds and shades, including curtain and drapery fixtures
  • Blind and shade manufacturing

Scope and Methodology
The report data were obtained from government sources, trade associations, publications, business journals, company literature, and investment reports.

Shipments statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005, with forecast data from 2006 to 2010. The market size (market supply) of window shades and blinds, and drapery hardware is defined as the value of window shades and blinds, and drapery hardware products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. window shades and blinds, and drapery hardware market supply was calculated from Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and subtracting exports. As such, the formula for determining the market size will be production in the United States + Balance of Trade [i.e. Shipments + (Imports - Exports)]. Note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Window Shades and Blinds, and Drapery Hardware in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Window Shade and Blinds, and Drapery Hardware in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the window treatment market, or uses these products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for window shades, blinds and drapery hardware, as well as projected market value and trends through 2010.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for window shades, blinds and drapery hardware.
  • Research and development professionals stay on top of competitor initiatives and explore demand for window shades, blinds and drapery hardware.
  • Advertising agencies working with clients in the window treatments market understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • Market
    • Market Overview
    • Figure 1-1 U.S. Supply of Window Shades and Blinds, and Drapery Hardware, 2001-2005 (in billion $)
    • Analysis by Category
    • Other Blinds and Shades, including Curtain and Drapery Fixtures
    • Venetian Blinds, Including Components and Parts
    • Window Shade and Window Shade Accessories and Rollers
    • Blind and Shade Manufacturing, nsk, Total
    • Trade Statistics
    • Imports
    • Figure 1-2 Market Share of Top Exporters to the U.S., 2005 (%)
    • Exports
    • Figure 1-3 Market Share of Top Importers from the U.S., 2005 (%)
    • Factors Affecting the Market
    • Growth in the Construction Market
    • Rise in Home Furnishing Spends
    • Energy Efficiency Drives the Market
    • Natural Blinds and Shades Become More Popular
    • Market Projections
    • Window Shades and Blinds, and Drapery Hardware Market Set to Grow
    • Figure 1-4 U.S. Projections for Window Shades and Blinds, and Drapery Hardware, 2006-2010 (in billion $)

  • Product Trends
    • Natural Blinds and Shades
    • Decorative Hardware Trends
    • Consumers Prefer Earthy Color Combinations
    • Softer Fabrics for Shades
    • Panel Track Shades Popular
    • Hi-Tech Blinds and Shades
    • Energy-Efficient Window Coverings
    • Enhanced Child Safety Features
    • Industry Trends
    • Home Furnishing Expenditures Spur Growth
    • Consumers Move to Bigger Houses
    • Quota Restrictions on Chinese Imports
    • Raw Material Prices Rise
    • Hurricanes Lead To Increased Vinyl Prices
    • Aluminum Prices on the Ascent
    • New Product Introductions
    • ITA Creates Natural Shades
    • New Styles Added to Meritec Interior Design Series Fabrics
    • New Launches from Comfortex
    • Eco-friendly Shades From Hartmann & Forbes
    • Marketing Dynamics
    • Comfortex Campaign Promotes Energy Saving
    • Easy Finance with BlindCrafter Credit Cards
    • Hunter Douglas Unveils Ad Campaign
    • Mammoth Advertising Spends
    • Levolor Launches Consumer Interactive Website
    • Trade Shows and Exhibitions
    • International Window Coverings EXPO
    • Surfaces 2006

  • End Uses of Various Types of Blinds and Shades
    • The Construction Market
    • The Consumer Expenditure Survey
    • Table 1-1 Average Annual Expenditures, 2000-2004 (in $)
    • Baby Boomers Own Multiple Homes
    • Expenditures Based on Size of Households
    • Expenditures Based on Number of Earners
    • Affluent Consumers in the West Spend More
    • Expenditures Based on Occupation
    • 12% of Households Annually Buy Window Shades/Blinds

Chapter 2 Market

  • Scope of the Report
  • Methodology
  • Product Definitions
    • Window Blinds
    • Venetian Blinds
    • Mini Blinds
    • Window Shades
    • Roller Shades
    • Roman Shades
    • Cellular Shades
    • Pleated Shades
    • Blind and Drapery Hardware
    • Head Rail
    • Bottom Rail
    • Valance
    • Cornice
    • Cord Lock
    • End Cap
    • Sconce
    • Bracket
    • Tassels

  • The Market
    • Market Overview
    • Figure 2-1 U.S. Supply of Window Shades and Blinds, and Drapery Hardware, 2001-2005 (in billion $)
    • Table 2-1 U.S. Market for Window Shades and Blinds, and Drapery Hardware, 2001-2005 (in million $)
    • Market Composition
    • Table 2-2 U.S. Shipments of Window Shades and Blinds, and Drapery Hardware by Category, 2001-2005 (in million $)
    • Figure 2-2 Share of the U.S. Shipments of Window Shades, Blinds, and Drapery Hardware by Category, 2005(%)
    • Analysis by Category
    • Other Blinds and Shades, including Curtain and Drapery Fixtures
    • Figure 2-3 U.S. Shipments of Other Blinds and Shades, Including Curtain and Drapery Fixtures, 2001-2005 (in million $)
    • Venetian Blinds, Including Components and Parts
    • Figure 2-4 U.S. Shipments of Venetian Blinds, Including Components and Parts, 2001-2005 (in million $)
    • Window Shade and Window Shade Accessories and Rollers
    • Figure 2-5 U.S. Shipments of Window Shade and Window Shade Accessories and Rollers, 2001-2005 (in million $)
    • Blind and Shade Manufacturing, nsk, Total
    • Figure 2-6 U.S. Shipments of Blind and Shade Manufacturing, nsk, Total, 2001-2005 (in million $)

  • Imports
    • Table 2-3 U.S. Imports of Window Shades and Blinds, and Drapery Hardware by Top 15 Countries, 2001-2005 (in thousand $)
    • Table 2-3 [cont.] U.S. Imports of Window Shades and Blinds, and Drapery Hardware by Top 15 Countries, 2001-2005 (in thousand $)
    • Figure 2-7 Market Share of Top Exporters to the U.S., 2005 (%)
    • Blinds (Including Venetian Blinds) of Plastic
    • Table 2-4 U.S. Imports of Blinds (Including Venetian Blinds) Of Plastic by Top 15 Countries, 2001-2005 (in thousand $)
    • Mountings/Fittings for Curtains, Draperies & Shades
    • Table 2-5 U.S. Imports of Mountings/Fittings for Curtains, Draperies & Shades; Iron / Steel, Aluminum, Zinc by Top 15 Countries, 2001-2005 (in thousand $)
    • Wood Blinds, Shutters, Screens, and Shades, with or without their Hardware
    • Table 2-6 U.S. Imports of Wood Blinds, Shutters, Screens and Shades, with or without their Hardware, nesoi, by Top 15 Countries, 2001-2005 (in thousand $)
    • Aluminum Venetian Blinds and Parts Thereof
    • Table 2-7 U.S. Imports of Aluminum Venetian Blinds and Parts Thereof by Top 15 Countries, 2001-2005 (in thousand $)
    • Other Mountings /Fittings for Curtains, Draperies, and Window Shades, Other Base Metal
    • Table 2-8 U.S. Imports of Other Mountings /Fittings for Curtains, Draperies, and Window Shades, Other Base Metal, by Top 15 Countries, 2001-2005 (in thousand $)

  • Exports
    • Table 2-9
    • U.S. Exports of Window Shades and Blinds, and Drapery Hardware, by Top 15 Countries, 2001-2005 (in thousand $)
    • Figure 2-8 Market Share of Top Importers from the U.S., 2005 (%)
    • Aluminum Venetian Blinds and Parts Thereof
    • Table 2-10 U.S. Exports of Aluminum Venetian Blinds and Parts Thereof, by Top 15 Countries, 2001-2005 (in thousand $)
    • Blinds (Including Venetian Blinds) of Plastic
    • Table 2-11 U.S. Exports of Blinds (Including Venetian Blinds) of Plastic, by Top 15 Countries, 2001-2005 (in thousand $)
    • Other Base Metal Mountings, Fittings, and Similar Articles for Curtains, Draperies, and Window Shades
    • Table 2-12 U.S. Exports Of Other Base Metal Mountings, Fittings and Similar Articles for Curtains, Draperies, and Window Shades, by Top 15 Countries, 2001-2005 (in thousand $)

  • Factors Affecting the Market
    • Growth in the Construction Market
    • Figure 2-9 U.S. Monthly Total Value of Construction, 2006 (in billion $)
    • Rise in Home Furnishing Spends
    • Figure 2-10 U.S. Population’s Personal Income and Its Disposition, January-August 2006
    • Energy Efficiency Drives the Market
    • Natural Blinds and Shades Become More Popular

  • Market Projections
    • Window Shades and Blinds, and Drapery Hardware Market Set to Grow
    • Figure 2-11 U.S. Projections for Window Shades and Blinds, and Drapery Hardware, 2006-2010 (in billion $)

Chapter 3 Competitive Profiles

  • Hunter┬áDouglas, Inc.
    • Overview
    • Brand and Product Portfolio
    • Table 3-1 Product / Brand Portfolio of Hunter Douglas, Inc. for Window Shades, Blinds, and Drapery Hardware
    • Performance
    • Figure 3-1 Annual Worldwide Revenues of Hunter Douglas N.V., 2001-2005 (in billion $)
    • Figure 3-2 Annual Window Covering Sales of Hunter┬áDouglas, Inc., 2001-2005 (in million $)
    • Company Snapshot
    • New Product Introductions
    • Acquisitions--A Route to Growth
    • Launch of a New Ad Campaign
    • Hunter Douglas Launches Showcase
    • Awards and Recognitions
    • Hunter Douglas Subsidiaries of Note
    • Comfortex Window Fashions
    • Overview
    • Table 3-2 Product / Brand Portfolio of Comfortex Window Fashions for Window Shades, Blinds, and Drapery Hardware
    • Company Snapshot
    • $10 Saving Coupons for Kid Friendly Window Coverings
    • Elmar Window Fashions
    • Overview
    • Aveno Window Fashions, Inc.
    • Overview

  • Springs Window Fashions
    • Overview
    • Brand and Product Portfolio
    • Table 3-3 Product / Brand Portfolio of Springs Window Fashions for Window Shades, Blinds, and Drapery Hardware
    • Company Snapshot
    • Springs Window Fashions Focuses on Specialty Businesses
    • Springs Plant Recommended for Top Safety Recertification

  • Newell Rubbermaid, Inc.
    • Overview
    • Table 3-4 Product / Brand Portfolio of Newell Rubbermaid, Inc. for Window Shades, Blinds, and Drapery Hardware
    • Performance
    • Figure 3-3 Revenue Share of Newell Rubbermaid, Inc., by Segment, 2005 (%)
    • Figure 3-4 Annual Revenue of Newell Rubbermaid, Inc., 2002-2005 (in billion $)
    • Figure 3-5 Annual Sales of Newell Rubbermaid, Inc.’s Home Fashions Segment, 2002-2005 (in million $)
    • Company Snapshot
    • Kirsch Introduces Sweepstakes Offer

  • Royal Window Coverings
    • Overview
    • Brand and Product Portfolio
    • Table 3-5 Product / Brand Portfolio of Royal Window Coverings for Window Shades, Blinds, and Drapery Hardware
    • Performance
    • Figure 3-6 Annual Revenue of Royal Group Technologies Limited, 2001-2005 (in billion $)
    • Figure 3-7 Annual Sales of Window Covering Products of Royal Group Technologies Limited, 2001-2005 (in million $)
    • Company Snapshot
    • Bellagio CellWood Wins the Product Innovation Award

  • Lafayette Venetian Blind, Inc.
    • Overview
    • Brand and Product Portfolio
    • Table 3-6 Product / Brand Portfolio of Lafayette Venetian Blind, Inc. for Window Shades, Blinds, and Drapery Hardware

  • 3 Day Blinds, Inc.
    • Overview
    • Table 3-7 Product / Brand Portfolio of 3 Day Blinds, Inc. for Window Shades, Blinds, and Drapery Hardware

  • Vertilux Limited
    • Overview
    • Table 3-8 Product / Brand Portfolio of Vertilux Limited for Window Shades, Blinds, and Drapery Hardware
    • Mariak Industries, Inc.
      • Overview
      • Table 3-9 Product / Brand Portfolio of Mariak Window Shades, Blinds, and Drapery Hardware

    • Tentina Window Fashions
      • Overview
      • Brand and Product Portfolio

    • MechoShade Systems, Inc.
      • Overview
      • Table 3-10 Product / Brand Portfolio of MechoShade Window Shades, Blinds, and Drapery Hardware

Chapter 4 Trends

  • Product Trends
    • Natural Blinds and Shades
    • ‘Green Buildings’ Set to Flourish
    • Decorative Hardware Trends
    • Design Trends
    • Consumers Prefer Earthy Color Combinations
    • Softer Fabrics for Shades
    • Panel Track Shades Popular
    • Hi-Tech Blinds and Shades
    • Energy-Efficient Window Coverings
    • Figure 4-1 U.S. Electricity Prices, 2004-2006 (cents/KWh)
    • Cellular Shades Save Energy
    • Enhanced Child Safety Features
    • Cordless Systems

  • Industry Trends
    • Home Furnishing Expenditures Spur Growth
    • Table 4-1 U.S. Personal Income and Its Disposition, 2004-2006
    • The “Nesting” Trend Continues
    • The Construction Market
    • Table 4-2 Annual Value of Constructions in the U.S., 2004-2005 (in billion $)
    • Residential Market Slows in 2006
    • Figure 4-2 U.S. New Houses Sold, and For Sale, 2006 (in Thousands)
    • Table 4-3 Annual Value of Construction in the U.S., January 2006 to August 2006 (in billion $)
    • Consumers Move to Bigger Houses
    • Quota Restrictions on Chinese Imports
    • Table 4-4 U.S. Imports of Window Shades and Blinds, and Drapery Hardware, 2001-2006 (in thousand $)
    • Raw Material Prices Rise
    • Figure 4-3 Producer Price Index for Venetian Blinds, March 2005 - September 2006
    • Hurricanes Lead To Increased Vinyl Prices
    • Figure 4-4 Producer Price Index for Thermoplastic Resins and Plastic Materials, March 2005 - September 2006 (Quarterly)
    • Aluminum Prices on the Ascent
    • Figure 4-5 Producer Price Index for Extruded Aluminum Rod, Bar, and Other Shapes, March 2005- September 2006 (Quarterly)
    • Hardwood Prices Fall
    • Figure 4-6 Producer Price Index for Hardwood Lumber, March 2005 - September 2006 (Quarterly)
    • Figure 4-7 Producer Price Index for Window Shades Made from Textile Fabric and Accessories, March 2005 - September 2006 (Quarterly)

  • New Product Introductions
    • ITA Creates Natural Shades
    • Real Wood Head Rail System
    • New Styles Added to Meritec Interior Design Series Fabrics
    • New Launches from Comfortex
    • Wood Alloy Blinds
    • Fabric Shades
    • DSC Window Fashions’ Variett Roman Shades
    • Eco-friendly Shades From Hartmann & Forbes
    • PapyrusWeaves Collection
    • Superior Roman Shades Launches Natural Woven Shades

  • Marketing Dynamics
    • Comfortex Campaign Promotes Energy Saving
    • Easy Finance with BlindCrafter Credit Cards
    • $10 Savings on Purchase of Child Safe Shades
    • Hunter Douglas High on Promotion
    • Hunter Douglas Unveils New Ad Campaign
    • Hunter Douglas Launches Sweepstakes Contest
    • Hunter Douglas Dealers Hunt on the Web
    • Mammoth Advertising Spends
    • Table 4-5 Total Ad Spends by Hunter Douglas N.V. on Blinds, Shades, and Drapery Hardware, 2005 (in thousand $)
    • Levolor Launches Consumer Interactive Website
    • Kirsch Introduces Sweepstakes Offer
    • Kirsch Ad Spends
    • Table 4-6 Total Ad Spends by Newell Rubbermaid, Inc. on Blinds, Shades, and Drapery Hardware, 2005 (in thousand $)
    • Hartmann & Forbes Initiates ‘Project-Green’
    • Trade Shows and Exhibitions
    • International Window Coverings EXPO
    • Surfaces 2006

Chapter 5 End User

  • End Uses of Various Types of Blinds and Shades
  • Table 5-1 End Uses and Characteristics of Various Types of
  • Blinds and Shades
  • The Construction Market
  • The Residential Sector
  • The Non-Residential Sector
  • Educational Sector
  • Office Sector
  • Healthcare Sector
  • Hospitality Sector
  • Table 5-2 Annual Value of Constructions in U.S., 2002-2005 (in million $)
  • Table 5-3 Annual Value of Constructions in U.S., January 2006- August 2006 (in billion $)
  • Consumers Move to Bigger Houses
  • Table 5-4 Number of Rooms in Housing Units in the U.S., 1999-2005 (in thousand)
  • Table 5-5 Number of Bedrooms in Housing Units in the U.S., 1999-2005 (in thousand)
  • The Consumer Expenditure Survey
  • Consumer Expenditures
  • Table 5-6 Average Annual Expenditures, 2000-2004 (in $)
  • Baby Boomers Own Multiple Homes
  • Table 5-7 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Age Groups, 2000-2004 (in $)
  • Expenditures Based on Size of Households
  • Table 5-8 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Size of Households, 2000-2004 (in $)
  • Expenditures Based on Composition of Consumer Unit
  • Table 5-9 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Composition of Consumer Unit, 2000-2004 (in $)
  • Expenditures Based on Number of Earners
  • Table 5-10 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Number of Earners in Consumer Unit, 2000-2004 (in $)
  • Affluent Consumers in the West Spend More
  • Table 5-11 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Region, 2000-2004 (in $)
  • Expenditures Based on Housing Tenure
  • Table 5-12 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Housing Tenure, 2000-2004 (in $)
  • Expenditures Based on Occupation
  • Table 5-13 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Occupation of Reference Person, 2000-2004 (in $)
  • Expenditures Based on the Type of Area
  • Table 5-14 Average Annual U.S. Household Furnishings and Equipment Expenditures based on Type of Area, 2000-2004 (in $)
  • Expenditures Based on Educational Qualification
  • Table 5-15 U.S. Household Furnishings and Equipment Expenditures based on Education of Reference Person, 2000-2004 (in $)
  • 12% of Households Annually Buy Window Shades/Blinds
  • Table 5-16 Household Purchasing of Window Shades/Blinds in Last 12 Months, 2006 (U.S. households)
  • Table 5-17 Purchasing of Window Shades/Blinds in Last 12 Months: By Selected Psychographics and Life Experiences, 2006 (U.S. adults)

Annexure:Addresses of Select Marketers

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