Wood Flooring in the U.S.

Nov 1, 2006
118 Pages - Pub ID: SB1209596
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Increasing demand from both the residential and non-residential construction market has resulted in growth for the wood flooring market. The increased demand comes from various factors, including greater disposable incomes and more spending ability thanks to rising home values and the resulting rise in homeowner equity.. As a result, the U.S. wood flooring market stood at $2.1 billion in 2005, up 2% over the previous year.

A decline in the popularity of more standard wood types such as oak is giving way to the increased popularity of other less traditional woods such as maple, cherry, and pecan. Other trends influencing the market included an increase in demand for rustic, wider planks, exotic woods, distressed wood floors, and even less conventional bamboo flooring.

Wood Flooring in the U.S., a new report from SBI, provides an in-depth analysis of the market for wood flooring in the U.S. and includes market projections for 2006 through 2010. It also provides insights into the demographic profiles of consumers who installed wood flooring, the marketing initiatives undertaken by leading wood floor marketers, and factors and trends that will fuel future growth.

Scope and Methodology
This report data was obtained from government sources, trade associations, publications, business journals, company literature, and investment reports. The report covers the needs of the commercial roofing sector and also contains detailed demographic profiles of residential consumers in terms of roofing products, based on data provided by Simmons Market Research Bureau (SMRB), New York. The data was This report data was obtained from government sources, trade associations, publications, business journals, company literature, and investment reports. The report covers the needs of the commercial and residential wood flooring sector, and also contains detailed demographic profiles of residential consumers in terms of wood flooring products, based on the data provided by Simmons Market Research Bureau (SMRB), New York. The data was pulled from SMRB’s National Consumer Survey (NCS) Fall 2005.

Shipment statistics are derived from the U.S. Census of Manufacturers and the Annual Survey of Manufacturers, and is estimated and forecasted by SBI. Import and export data by major country of origin is derived from the U.S. Department of Commerce and the U.S. International Trade Commission. Historical data are provided for 2001 through 2005 (all 2005 shipments are estimates), with forecast data from 2006 to 2010.

Market size of wood flooring (market supply) is defined as the amount of wood flooring products supplied to the total U.S. marketplace, in a particular period. Therefore, market size is determined by supply rather than demand. The U.S. wood floor market supply was calculated from the Department of Commerce statistics by collecting data from domestic plant shipments, adding imports, and extracting exports. As such, the formula for determining the market size will be: Production in U.S. + Balance of trade [i.e. Shipments + (imports - exports)].

Also note that the values are in net selling values, i.e., free on board (f.o.b.) from the manufacturing plant, and not the retail/wholesale price sold to the end consumer.

What You’ll Get in this Report
Wood Flooring in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Wood Flooring in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • End-Users
  • The Products

Chapter 1 Executive Summary
  • Scope of the Report
  • Methodology
  • The Market
    • Figure 1-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
    • Category Overview
    • Table 1-1 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in million $)
    • Figure 1-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E) (%)
    • Imports
    • Maple Wood Flooring
    • Birch and Beech Wood Flooring
    • Exports

  • Market Drivers
    • Growth in GDP
    • U.S. Construction Industry Demand
    • Rise in Remodeling
    • Increased Disposable Income
    • Exotic and Rustic Woods Drive the Market
    • Do-It-Yourselfers on the Rise
    • Product Trends
    • Rustic, Distressed and Exotic Styles
    • Environment Friendly Products
    • Hardwood Flooring Products for Do-It-Yourself Consumers
    • Market Projections

  • Marketing Dynamics
    • Recent Marketing Initiatives
    • Columbia Flooring and Laura Ashley Mannington Mills Recognition Due
    • Shaw Rolls Out Interesting Print Ads
    • Kahrs Group Starts In-House Magazine
    • Pergo’s Experience Tour
    • Trade Shows
    • Surfaces
    • International Builders Show
    • New Product Introductions
    • Mannington Mills
    • Columbia Forest Products
    • Armstrong World Industry
    • Mullican Flooring
    • Tarkett Floors
    • Mercier Wood Flooring

  • A Look At The Consumer Market
    • Wood Flooring Promises Growth
    • Wood Flooring Demographics
    • Higher Income Groups and Families Choose Wood
    • Spending On Wood Flooring Increases
    • Middle-aged, Affluent, Families, and Homemakers Invest More in Wood

Chapter 2 The Market

  • Scope of the Report
  • Methodology
  • Product Definitions
  • Solid Wood Flooring
  • Engineered Wood Flooring
  • Parquet Flooring
  • Unfinished Wood Flooring
  • Prefinished Wood Flooring
  • Wood Species
  • Market Overview
    • Figure 2-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
    • Table 2-1 U.S. Market for Wood Flooring by Shipment and Import-Export Values, 2001-2005 (E) (in million $)
    • Category Overview
    • Table 2-2 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in million $)-
    • Figure 2-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E) (%)
    • Oak Flooring Witnesses Decline
    • Figure 2-3 U.S. Shipment of Oak Flooring, 2001-2005 (E) (in million $)
    • Hardwood Flooring, Other Than Oak Becomes Popular
    • Figure 2-4 U.S. Shipment of Hardwood Flooring, Other than Oak, 2001-2005 (E) (in million $)
    • Non-specific Hardwood Flooring
    • Figure 2-5 U.S. Shipment of Hardwood Flooring nsk, 2001-2005 (E) (in million $)
    • Imports
    • Figure 2-6 U.S. Imports of Wood Flooring, 2001-2005 (in million $)
    • Maple Wood Flooring
    • Birch and Beech Wood Flooring
    • Table 2-3 U.S. Import of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in thousand $)
    • Table 2-4 U.S. Import of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, (in thousand units of quantity)
    • Table 2-5 Prices Per Unit of U.S. Imports of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5 Countries, 2001- 2005 (in $/units)
    • Table 2-6 U.S. Import of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in thousand $)
    • Table 2-7 U.S. Import of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in actual units of quantity)
    • Table 2-8 Prices Per Unit of U.S. Imports of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5 Countries, 2001-2005 (in $/units)
    • Table 2-9 U.S. Import of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15 Countries, 2001-2005 (in thousand $)
    • Table 2-10 U.S. Import of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15 Countries, 2001-2005 (in thousand units of quantity)
    • Table 2-11 Prices Per Unit of U.S. Imports of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 5 Countries 2001-2005 (in $/units)
    • Exports
    • Figure 2-7 U.S. Exports of Wood Flooring, 2001-2005 (E) (in million $)
    • Table 2-12 U.S. Export of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries, 2001-2005 (in thousand $)
    • Table 2-13 U.S. Export of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries, 2001-2005 (in thousand units)
    • Table 2-14 Prices Per Unit of U.S. Exports of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 5 Countries, 2001-2005 (in $/units)
    • Market Drivers
    • Growth In GDP
    • Figure 2-8 U.S. Quarterly GDP Trend, 2001-2005 (in billion $)
    • Demand From The U.S. Construction Industry
    • Table 2-15 Annual Value of Construction in the U.S., 2004-2005 (in million $)
    • Rise in Remodeling Industry
    • Increased Disposable Incomes
    • Table 2-16 U.S. Population’s Personal Income and Its Disposition, 2004-2005
    • Non-Residential Markets
    • Exotic and Rustic Woods Drive Market
    • Do-It-Yourselfers on the Rise

  • Market Projections
    • Figure 2-9 Projected U.S. Market for Wood Flooring, 2006-2010 (in billion $)
    • Table 2-18 Projected U.S. Market for Wood Flooring by Category, 2006-2010 (in million $)

Chapter 3 Company Profiles

  • Mannington Mills, Inc.
    • Company Overview
    • Product Portfolio
    • New Product Introductions
    • Table 3-1 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Rustics
    • Table 3-2 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Exotics
    • Table 3-3 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Classics

  • Columbia Forest Products, Inc.
    • Company Overview
    • Product Portfolio
    • Figure 3-1 Net Sales of Columbia Forest Products, 2000-2004 (in million $)
    • Table 3-4 Selected Product Portfolio of Columbia Forest Products - Solid Hardwood Flooring
    • Table 3-5 Selected Product Portfolio of Columbia Forest Product - Engineered Hardwood Flooring
    • New Product Introductions
    • Mergers and Acquisitions

  • Award Hardwood Floors
    • Company Overview
    • Table 3-6 Selected Product Portfolio of Award Hardwood Floors

  • Boen Hardwood Flooring, Inc.
    • Company Overview
    • Table 3-7 Selected Product Portfolio of Boen Hardwood Floors by Type
    • Table 3-8 Selected Product Portfolio of Boen Hardwood Floors by Appearance

  • Armstrong World Industries, Inc.
    • Company Overview
    • Figure 3-2 Overall Sales of Armstrong World Industries, Inc., 2001-2005
    • (in billion $)
    • Armstrong Targets Hispanics
    • Table 3-9 Selected Product Portfolio of Armstrong World Industries, Inc. - Residential
    • Table 3-10 Selected Product Portfolio of Armstrong World Industries, Inc. - Commercial

  • Floorco International (North America), Inc.
    • Company Overview
    • Table 3-11 Selected Product Portfolio of Floorco International by Colors
    • Tarkett Aktiengesellschaft
      • Company Overview
      • Figure 3-3 Revenue of Tarkett, Inc., 2000-2004 (in billion $)
      • Table 3-12 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Engineered Multi-Ply
      • Table 3-13 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Solid
      • Table 3-14 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Plank
      • Tarkett - The Pioneer of Long-Strip Flooring

    • Kahrs International, Inc.
      • Company Overview
      • Table 3-15 Selected Product Portfolio of Kahrs International

    • Anderson Hardwood Floors
      • Company Overview
      • Table 3-16 Selected Product Line of Anderson Hardwood Floors by Brand: Anderson
      • Table 3-17 Selected Product Line of Anderson Hardwood Floors by Brand: Appalachian
      • Table 3-18 Selected Product Line of Anderson Hardwood Floors by Brand: Biltmore Estate
      • Table 3-19 Selected Product Line of Anderson Hardwood floors by Brand: Anderson Pacific Collections
      • Image Builder Design Center
      • Anderson Donates Floors

    • Mohawk Industries, Inc.
      • Company Overview
      • Performance
      • Figure 3-4 Revenue of Mohawk Industries, 2001-2005 (in billion $)
      • Table 3-20 Selected Product Portfolio of Mohawk Industries, Inc.
      • Recent Marketing Initiatives

    • Shaw Industries, Inc.
      • Company Overview
      • Figure 3-5 Revenue of Shaw Industries, 2000-2004 (in billion $)
      • Table 3-21 Selected Product Portfolio of Shaw Industries, Inc.
      • Recent Marketing Activity

    • Forbo International SA
      • Company Overview
      • Figure 3-6 Net Sales of Forbo International SA, 2001-2005 (in billion $)
      • Table 3-22 Selected Product Portfolio of Forbo International SA by Wood

    • Mullican Flooring
      • Company Overview
      • Table 3-23 Selected Product Portfolio of Mullican Flooring: Solid Prefinished Wood
      • Table 3-24 Selected Product Portfolio of Mullican Flooring: Solid Unfinished Wood
      • Table 3-25 Product Portfolio of Mullican Flooring: Engineered Prefinished
      • Introductions at Surfaces 2006

Chapter 4 Trends & Marketing Dynamics

  • Wood Flooring Gaining Popularity
  • Industry Trends
  • Increase in GDP Boosts Construction
  • Growth in the Remodeling Market
  • Rising Construction Industry Demand
  • Product Trends
  • Rustic Wood Still Popular
  • Marketers Promote Exotic Wood
  • Consumers Look For Variety
  • Distressed Floors Ride the Trend Toward Period Looks
  • Pre-finished Floors
  • Color Trends
  • Environment-Friendly Products
  • Grass Replacing Woods
  • Bigger is Better
  • Hardwood Flooring Products for DIY Consumers
  • Other Species of Wood Take Away Oak’s Share
  • Mergers and Acquisitions
  • Armstrong Acquires New Companies
  • Columbia Flooring Acquires Plant in Malaysia
  • New Product Introductions
  • Mannington Mills
  • Columbia Forest Products
  • Armstrong World Industry
  • Mullican Flooring
  • Tarkett Floors - The Pioneer in Long Slats
  • Mercier Wood Flooring Rolls Out New Products

  • Marketing Dynamics
    • Columbia Flooring Ties and Laura Ashley
    • Mannington Mills Wins Advertising Award
    • Mannington Scores with Floor Score
    • Major Marketers Target Hispanics
    • Pergo’s Experience Tour
    • Trade Shows
    • Surfaces
    • International Builders Show
    • E-Tailing Wood Floors — Innovative and Interactive Websites
    • Idea File — Armstrong World Industries, Inc.
    • Virtual Decorator — Mannington Mills
    • Interactive Showroom — Award Hardwood Floors
    • DreamVision - Mohawk Industries

    Chapter 5 Consumers and End Users

    • Simmons Survey
    • Wood Flooring Promises Growth
    • Figure 5-1 Percentage of U.S. Consumers Who Installed Different Types of Flooring, 2003-2005 (%)
    • Wood Flooring Demographics
    • Figure 5-2 Percentage of U.S. Consumers Who Bought Wood Flooring, 2003-2005 (%)
    • Higher Income Groups Choose Wood Flooring
    • Families with Children Install Wood Flooring
    • Table 5-1 Demographics of Consumers Who Bought Wood Flooring in the Last 12 Months, 2005
    • Spending On Wood Flooring Increases
    • Figure 5-3 Percentage of U.S. Consumers Who Spent $1,000 or More on Wood Flooring, 2003-2005 (%)
    • Figure 5-4 Percentage of U.S. Consumers Who Spent Less Than $1,000 on Wood Flooring, 2003-2005 (%)
    • Table 5-2 Demographic Profile of Consumers by Expenditure on Wood Flooring, 2005
    • Consumer Attitudes
    • Figure 5-5 Percentage of U.S. Consumers Who Installed Wood Flooring Themselves/Other Members of Family, 2003-2005 (%)
    • Figure 5-6 Percentage of U.S. Consumers Who Installed Wood Flooring Using Outside Service/Other, 2003-2005 (%)
    • Younger Consumers DIY
    • Middle-Aged, Older Consumers Avail Professional Help
    • Table 5-3 Demographic Comparison of Consumers Who Installed Wood Flooring Themselves/Availed Other Services, 2005
    • Remodeling Market
    • High-End Consumers Remodel More
    • Table 5-4 Demographic Profile of Consumers Who Remodeled their Homes in the Last 12 Months, 2005
    • Family Rooms Receive All the Attention
    • Table 5-5 Demographics of Consumers who Remodeled Family Room/Den,
    • 2005
    • Middle-aged Consumers, Large Families Are the DIY Kind
    • Table 5-6 Demographics of Consumers Who Did the Remodeling Work Themselves/Got it Done By Other Family Members, 2005
    • High Income Consumers Prefer Outside Services For Remodeling
    • Table 5-7 Demographics of Consumers Who Got Professional Help for Remodeling, 2005
    • Larger Families Plan for Remodeling
    • Table 5-8 Demographic Profile of Consumers Who Plan to Remodel Their Homes in the Next 12 Months, 2005

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