Wood Flooring

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Published Sep 1, 1999 | 175 Pages | Pub ID: SB360

Now 30% off the original sale price of $2250
This market profile analyzes all aspects of the U.S. wood flooring industry. The study evaluates U.S. shipments and imports to provide a look at the total U.S. supply. Data trends include quantity and dollar sales as well as average selling prices. The study analyzes the likelihood to purchase wood flooring and wood flooring cleaning products by age, income and other demographic factors. Other sections cover cost structure of wood flooring manufacturing plants and the competitive environment. The leading world competitors are profiled. This Specialists in Business Information report is sponsored by the National Wood Flooring Association.
Section 1: U.S. Wood Flooring Industry Trends
  • Executive Summary
  • Market Size and Growth
  • Growing Share of Floor Coverings Industry
  • Residential Markets Lead Industry Growth
  • New Products Stimulate Demand
  • Changing Distribution Channels
  • Industry Profitability
  • Competitive Pressures
  • Outlook
    • Table 1-1 Value of U.S. Wood Flooring Market Sales: 1977-2004 (dollars)
    • Figure 1-1 Value of U.S. Wood Flooring Market Sales: 1992-1999 (millions of manufacturers' dollars)
    • Table 1-2 Quantity U.S. Wood Flooring Market Sales and Average Value per Square Foot Supplied: 1992-2004 (board feet and dollars)
    • Table 1-3 Wood Flooring's Position in the U.S. Floor Coverings Market: 1992-2004 (dollars, square feet, and percent)
    • Figure 1-2 Wood Flooring's Share of the U.S. Floor Covering Market: 1992-1999 (percent)
    • Table 1-4 Wood Flooring's Position in the U.S. Hard Surface Floor Coverings Market: 1992-2004 (square feet and dollars)
    • Table 1-5 U.S. Average Value per Square Foot of Floor Covering Supplied by Product Sector: 1992-1999 (dollars): Carpet and Area Rugs, Wood Flooring, Ceramic Floor and Wall Tile, Vinyl Sheet and Floor Tile, Rubber Floor Coverings, and Laminate Flooring
    • Table 1-6 U.S. Market Sales for Hardwood and Softwood Flooring: 1992-2004 (square feet and dollars)
    • Table 1-7 U.S. Wood Flooring Shipments, Exports, and Imports: 1992-2004 (dollars and square feet): Shipments, Exports, Exports Percent Shipments, Imports, and Imports Percent Market Sales
    • Table 1-8 U.S. Wood Flooring Shipments and Growth Analysis by Product Type: 1999-2004 (dollars): Strip Oak Flooring, Oak Parquetry, Other Oak Flooring, Maple, Truck Trailer and Railroad Oak Flooring, Other Hardwoods, and Softwoods
    • Table 1-9 U.S. Producer Price Trends for Hardwood Flooring and Competing Floor Coverings: 1987-1999 (index): Hardwood Flooring, Carpet and Rugs, Vinyl Floor Coverings, Ceramic Tile, and Rubber Floor Coverings
    • Table 1-10 Gross Plant Profit Margins for Hardwood Flooring Plants and the U.S. Floor Coverings Industry Average: 1982-1999 (percent)
  • Scope and Methodology

Section 2: U.S. Wood Flooring Shipments

  • Summary of Major Findings
  • Dollar Wood Flooring Shipments
  • Quantity Wood Flooring Shipments
  • Strip Oak Flooring Shipments
  • Maple Flooring Product Shipments
  • Factory Finished Products
  • Engineered Wood Flooring Products
    • Table 2-1 Value of Total U.S. Wood Flooring Shipments: 1972-2004
    • Table 2-2 Wood Flooring's Position in the U.S. Floor Coverings Industry: 1972-2004 (dollars): U.S. Floor Coverings Product Shipments, Percent GDP, and Wood Percent Total
    • Table 2-3 Total U.S. Quantity Wood Flooring Shipments and Average Value per Square Foot Shipped: 1972-2004 (board feet and dollars)
    • Table 2-4 U.S. Shipments of Hardwood and Softwood Flooring: 1972-2004 (dollars): Hardwood Flooring and Softwood Flooring
    • Table 2-5 U.S. Quantity Hardwood and Softwood Flooring Shipments and Average Value per Square Foot Shipped: 1972-2004 (board feet and dollars)
    • Table 2-6 Value of U.S. Hardwood Flooring Shipments by Product Type: 1972-2004 (dollars): Strip Oak Flooring, Parquetry, Other Oak Flooring, Maple, Truck and Railroad Flooring, and Other Hardwoods
    • Table 2-7 Distribution of U.S. Hardwood Flooring Dollar Product Shipments by Product Type: 1972-2004 (percent): Strip Oak Flooring, Parquetry, Other Oak Flooring, Maple, Truck and Railroad Flooring, and Other Hardwoods
    • Table 2-8 U.S. Quantity Hardwood Flooring Shipments by Product Type: 1972-2004 (board feet): Strip Oak Flooring, Parquetry, Other Oak Flooring, Maple, Truck and Railroad Flooring, and Other Hardwoods
    • Table 2-9 U.S. Average Value per Square Foot Shipped by Hardwood Flooring Product Type: 1972-2004 (dollars): Strip Oak Flooring, Parquetry, Other Oak Flooring, Maple, Truck and Railroad Flooring, and Other Hardwoods
    • Table 2-10 U.S. Producer Price Trends for Hardwood Flooring Products by Type: 1985-1999 (index): Strip Oak Flooring, Specialty Oak Flooring, Maple, and Truck and Railroad Flooring
    • Table 2-11 Product Definitions and Terms
      • Solid Wood Flooring
      • Engineered Wood Flooring
      • Parquet
      • Custom Wood Floors
      • Mixed Media
      • Unfinished Wood Flooring
      • Prefinished Wood Flooring
      • Customized Paint Designs
      • Nail Strip or Plank Floor
      • Glue-Down Floor
      • Floating Floor
      • Wood Species

Section 3: U.S. Wood Flooring Imports

  • Summary of Major Findings
  • U.S. Import Trends
  • Top Foreign-Based Suppliers
  • Top U.S. Importers
    • Table 3-1 U.S. Wood Flooring Imports: 1992-2004 (square feet and dollars)
    • Table 3-2 U.S. Wood Flooring Imports by Material: 1992-1999 (square feet and dollars): Softwood, Maple, Birch, and Other Hardwood
    • Table 3-3 Imports' Share of U.S. Wood Flooring Market Sales by Material: 1992-1999 (percent): Softwood and Hardwood
    • Table 3-4 U.S. Wood Flooring Imports for the Top Seven Countries of Origin: 1992-1999 (dollars)
    • Table 3-5 U.S. Imports of Maple Wood Flooring for the Top Four Countries of Origin: 1992-1999 (square feet and dollars)
    • Table 3-6 U.S. Imports of Birch and Beech Wood Flooring for the Top Three Countries of Origin: 1992-1999 (square feet and dollars)
    • Table 3-7 U.S. Imports of Other Hardwood Flooring for the Top Twelve Countries of Origin: 1992-1999 (square feet and dollars)
    • Table 3-8 U.S. Imports of Softwood Flooring for the Top Eight Countries of Origin: 1992-1999 (square feet and dollars)
    • Table 3-9 Top Ten Foreign Wood Flooring Suppliers: 1998 (weight, teu, and number of shipments)
    • Table 3-10 Top Ten Wood Flooring Importers: 1998 (weight, teu, and number of shipments)
    • Table 3-11 Top Importer Profile: 1998 (Weight, Teu, and Shipments)

Section 4: U.S. Wood Flooring End-Use Market Analysis

  • Summary of Major Findings
  • New Residential Construction Market
  • Home Builder Brand Preferences
  • Residential Remodeling Market
  • Nonresidential Markets
  • Installation Contractor Revenues
  • Wood Flooring Export Shipments
    • Table 4-1 Value of U.S. Hardwood Flooring Purchases by Major End-Use Market: 1992-1999 (dollars): New Residential Construction, Residential Replacement and Repair, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, and Transportation Equipment
    • Table 4-2 Hardwood Flooring's Share of Total Dollar Floor Coverings Purchases by Major U.S. End-Use Market: 1992-1999 (percent): New Residential Construction, Residential Replacement and Repair, Factory-Built Housing, New Nonresidential Construction, Commercial Contract, and Transportation Equipment
    • Table 4-3 Value of Hardwood Flooring Purchases per U.S. Contractor-Built Housing Unit Completed and Factory-Built Housing Unit Shipped: 1992-1999 (dollars)
    • Table 4-4 U.S. Wood Flooring Contractor Revenues and Share of Total U.S. Construction Spending: 1977-1999 (dollars and percent)
    • Table 4-5 U.S. Contractor Revenue per Square Foot of Wood Flooring Installed: 1992-1999 (dollars)
    • Table 4-6 Share of U.S. Home Builder Hardwood Flooring Purchases for the Top Eleven Brands Used: 1992-1998 (percent)
    • Table 4-7 Share of U.S. Home Builder Hardwood Flooring Purchases for the Top Six Brands Used by Region, Cost of Housing Unit, Number of Units Built, and Home Type,1998 (percent)
    • Table 4-8 U.S. Adult Wood Flooring Purchasers by Amount Spent and Installer, Spring 1998 (number and percent)
    • Table 4-9 U.S. Wood Flooring Exports: 1992-2004 (square feet and dollars)
    • Table 4-10 U.S. Wood Flooring Exports by Material: 1992-1999 (square feet and dollars): Softwood and Hardwood
    • Table 4-11 Exports' Share of U.S. Wood Flooring Shipments by Material: 1992-1999 (percent): Softwood, Hardwood, and Total
    • Table 4-12 U.S. Exports of Hardwood Flooring for the Top Eleven Countries of Destination: 1992-1999 (square feet and dollars)
    • Table 4-13 U.S. Exports of Softwood Flooring for the Top Nine Countries of Destination: 1992-1999 (square feet and dollars)

Section 5: U.S. Wood Flooring Home Improvement Purchaser Demographics

  • Summary of Major Findings
  • High Income Households Are the Key Target Market
  • Baby Boomers Boost Demand
  • Regional Factor
  • Other Important Wood Flooring Demographics
  • Do-It-Yourself Demographics
  • Demographics of Hardwood Floor Cleaner Purchasers
    • Table 5-1 Number of U.S. Adults Purchasing Wood Flooring and Their Likelihood to Purchase by Demographic Characteristic, Spring 1998 (number, percent, and index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-2 Ranking of Percentage of U.S. Adults Purchasing Wood Flooring by Demographic Characteristic, Spring 1998 (percent and index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-3 Likelihood of U.S. Adults to Purchase Any Type Floor Covering and Likelihood to Purchase Wood Flooring by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-4 U.S. Adults' Likelihood to Purchase Floor Coverings by Product Type by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-5 Likelihood of U.S. Adults to Purchase Wood Flooring by Amount Spent by Demographic Characteristic, Spring 1998 (index): Less Than $200, $200-$499, $500-$999, $1,000-$1,999, and $2,000 or More; Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-6 Percent of U.S. Adults Purchasing Wood Flooring and Likelihood to Purchase Index for Do-It-Yourself Projects and Contractor Installed Units by Demographic Characteristic, Spring 1998 (percent and index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-7 Number of U.S. Adults Purchasing Hardwood Floor Cleaners and Polishers and Their Likelihood to Purchase by Demographic Characteristic, Spring 1998 (number, percent, and index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-8 Likelihood of U.S. Adults to Purchase Hardwood Floor Cleaners and Polishes and Their Likelihood to Purchase Wood Flooring by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region
    • Table 5-9 Likelihood of U.S. Adults to Purchase Bruce Floor Cleaners and Polishes and All Hardwood Floor Cleaners and Polishers by Demographic Characteristic, Spring 1998 (index): Sex, Age, Race and Ethnicity, Marital Status, Household Income, Education, Occupation, Household Size, Children by Age, Kind of Residence, and Region

Section 6: Factors Affecting U.S. Wood Flooring Domestic Demand and Distribution

  • Summary of Major Findings
  • New Residential Construction Market
  • Residential Remodeling Market
  • Retail Distribution
  • Nonresidential Market
    • Table 6-1 Real U.S. Spending on Building Construction: 1977-1999 (dollars): Total Building, Residential Buildings, and Nonresidential Buildings
    • Table 6-2 Real U.S. Spending on Construction Put in Place by Market and Building Type 1995-1999 (dollars): Residential, Nonresidential, and Public Buildings
    • Table 6-3 Total U.S. Housing Demand by Sector by Region: 1994-1999 (number): Existing Home Resales, New Housing Units Completed, and Mobile Home Placements
    • Table 6-4 New U.S. Privately Owned Housing Units Started and by Type of Structure: 1980-1999 (number): Total Starts, and in Structures With 1 Unit, 2 Units, 3 and 4 Units, and 5 Units or More
    • Table 6-5 Monthly Private U.S. Housing Units Authorized by 19,000 Building Permit Places by Region: 1998 and 1999 (number)
    • Table 6-6 Characteristics of Newly Completed U.S. Housing Units Affecting Flooring Demand: 1985-1999 (number): One-Family and Multi-Family; Region, Bathrooms, Bedrooms, Garage, and Stories
    • Table 6-7 New U.S. Single-Family Houses Sold by Sales Price: 1985-1999 (number, dollars, and percent): Under $100,000, $100,000 to $149,999, $150,000 to $199,999, and $200,000 and Over
    • Table 6-8 Average Value per New Single-Family House Sold and Average Value per Square Foot: 1985-1999 (dollars)
    • Table 6-9 Total Square Feet of Floor Area for U.S. Single-Family Homes and Multi-Family Housing Units Completed: 1985-1999 (square feet)
    • Table 6-10 Average Size per New U.S. Housing Unit Completed by Type of Unit and Region: 1985-1999 (square feet)
    • Table 6-11 U.S. Residential Property Owner Expenditures for Improvements, Additions, Alterations, and Repairs and Spending by Single-Family Homeowners: 1985-1999 (dollars)
    • Table 6-12 U.S. Household Spending on Hard Surface Flooring and Installation: 1985-1997 (dollars): Homeowners, Renters, and Total Spending
    • Table 6-13 U.S. Household Spending on Hard Surface Flooring by Demographic Characteristic: 1990-1997 (dollars): Household Income, Age of Household Head, Size of Household, and Region
    • Table 6-14 U.S. Retail Floor Coverings Sales by Type of Outlet: 1987-1998 (dollars): Floor Coverings Stores, Building Material Dealers and Home Centers, Furniture Stores, Department Stores and Mass Merchandisers, Paint Stores, Nonstore Retailers, All Other Retailers, and Total Sales
    • Table 6-15 Monthly U.S. Floor Coverings Store Sales: 1996-1999 (dollars)
    • Table 6-16 Monthly U.S. Building Materials Dealers Sales: 1996-1999 (dollars)
    • Table 6-17 U.S. Home Mortgage Interest Rates and Personal Income: 1980-1999 (percent and dollars)
    • Table 6-18 Distribution of U.S. Households by Demographic Characteristic: 1985-1998 (percent): Household Income, Household Size, Age of Household Head, Region, and Total Households
    • Table 6-19 U.S. Transportation Equipment Production Trends: 1987-1999 (index): Total Equipment, Autos, Trucks and Buses, Motor Homes, Aircraft, and Ships and Boats

Section 7: Cost Structure of U.S. Hardwood Flooring Plants and the Competitive Environment

  • Summary of Major Findings
  • Number of U.S. Hardwood Flooring Plants and Industry Concentration
  • Full Line Hard Surface Flooring Competitors
  • Industry Profitability
  • Competitive Pressures
    • Table 7-1 Number of U.S. Hardwood Flooring Plants and Facility Revenues: 1972-1999 (dollars)
    • Table 7-2 U.S. Hardwood Flooring Plant Operating Ratios and Gross Profit Margin: 1972-1999 (percent): Payroll, Material Costs, Total Operating Costs, and Gross Profit Margin
    • Table 7-3 U.S. Producer Price Trends for Lumber: 1982-1999 (index): Total, Softwood, and Hardwood
    • Table 7-4 U.S. Hardwood Lumber Production and Mill Stocks: 1980-1997 (board feet)
    • Table 7-5 U.S. Hardwood Flooring Plant Labor Situation: 1972-1999 (number, percent, and dollars): Number of Employees, Shipments per Employee, Production Workers Percent Total Employees, Average Hourly Wages, and Average Weekly Hours
    • Table 7-6 U.S. Hardwood Flooring Plant Capital Expenditures: 1972-1998 (dollars)
    • Table 7-7 Number of U.S. Hardwood Flooring Manufacturers by Product Type: 1982-1992 (number and dollars): Softwood Flooring, Oak Flooring, Oak Parquetry, Other Oak Flooring, Maple, Truck and Railroad Flooring, and Other Hardwoods
    • Table 7-8 Share of U.S. Hardwood Flooring Plant Shipments by the Top Four Domestic Manufacturers: 1972-1998 (percent)
    • Table 7-9 Sales and Profit Trends for Triangle Pacific's Floorings Division: 1991-1998 (dollars and percent): Flooring Division Sales, Percent Total Company Sales, Operating Income Percent Sales, and Percent Total U.S. Wood Flooring Shipments
    • Table 7-10 Tarkett Sales and Profit Trends for Hardwood Flooring Europe and Hardwood Flooring North America: 1993-1998 (dollars and percent)

Section 8: Canadian Wood Flooring Market

  • Summary of Major Findings
  • Canadian Market Sales
  • Canadian Shipments
  • Canadian Exports
  • Canadian Imports
    • Table 8-1 Value of Canadian Hardwood Flooring Market Sales: 1992-1998 (Canadian dollars)
    • Table 8-2 Value of Canadian Hardwood Flooring Shipments, Exports, and Imports: 1992-1998 (Canadian dollars)
    • Table 8-3 Canadian Shipments of Hardwood Flooring and Average Value by Wood Type: 1990-1996 (Canadian dollars and cubic meters): Maple, Oak, Birch, Other, and Total
    • Table 8-4 Canadian Exports and Imports of Hardwood Flooring and Related Products: 1992-1998 (Canadian dollars)
    • Table 8-5 Value of Canadian Building Permits and Housing Starts: 1994-1998 (dollars and number)

Section 9: Competitor Intelligence: Company Profiles and Recent Developments

  • Sources, Methodology, and Objectives
  • Anderson Hardwood Floors
    • Wood Flooring Products
    • New Products
    • Retail Marketing
    • Sales and Market Share
  • Armstrong World Industries, Inc.
    • Wood Flooring Products
    • Manufacturing and Distribution Facilities
    • New Products
    • New Marketing Programs
    • Sales and Market Share
  • Asko Oy
    • Wood Flooring Product Markets
    • Plant Investment
  • Award Hardwood Floors
    • Wood Flooring Products
    • Manufacturing Capability
    • Marketing and Distribution
    • New Products
  • Boen Hardwood Floors
    • Wood Floor Products
  • Columbia Forest Products
    • Wood Flooring Products
  • Floorco International
    • Wood Flooring Products
  • Forbo International SA
    • Wood Flooring Products and Sales
  • F. Junckers Industrier a/S
    • Wood Flooring Products and Sales Trends
    • United States Sales Trends
  • Kährs Group
    • Wood Flooring Products and Sales
    • United States Sales Trends
  • Mannington Mills, Inc.
    • Home Builder Marketing
    • New Products
  • Tarkett Sommer AG
    • Hardwood Flooring Europe
    • Hardwood Flooring North America